Leading veterinary charity PDSA has appointed Cheeze – a member of Digital Marketing Group plc, as its digital direct marketing agency.

Cheeze won the account following a three-way pitch and is charged with helping PDSA drive revenue online, whilst acquiring and retaining new, younger and more affluent supporters.

Initially the agency will work on developing the charity’s digital marketing strategy, before working on search, display and e-mail campaigns for its fundraising activities - including prize draw, lottery, and trading arms.

Founded in 1917 by animal welfare pioneer, Maria Dickin CBE, PDSA is a non-campaigning and non-political charity, dedicated solely to caring for the pets of people in need by providing free veterinary services to their sick and injured animals and promoting responsible pet ownership.

Commenting on the appointment, Emma Perkins, Digital Product Manager at PDSA, said, “Having spent the last twelve months testing the digital landscape, we’re now ready to work with a specialist to take our digital customer relationship marketing to the next level. Cheeze impressed us with both with their empathy for the charity and its goals, and their highly strategic and innovative ideas for how digital direct marketing leveraging both current and emerging channels can help us realise our ambitious revenue generation goals.”


Notes to Editors:

About Digital Marketing Group:

Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

For more information please visit: www.digitalmarketinggroup.co.uk.

About PDSA:
PDSA operates a UK-wide network of 47 PetAid hospitals and branches and also works through some 353 contracted private practices (PetAid practices).

This year PDSA PetAid hospitals and branches will provide more than 1.8 million free treatments and more than 200,000 preventive treatments, such as vaccinations, neutering and microchipping. In addition, more than 36,000 pets are registered for PDSA-funded veterinary care through PetAid practices.

In 2008 delivery of PDSA PetAid services will cost more than £48 million. The charity is funded entirely by public support; mainly donations, gifts in wills and trading.

To be eligible for PDSA care, a pet owner must be in receipt of either Housing Benefit or Council Tax Benefit and live within the designated postcode catchment area of their local PDSA PetAid service.

Potential and existing clients can obtain more information on PDSA PetAid services by phoning 0800 731 2502.

PDSA operates 180 charity shops UK-wide and is supported by 4,800 volunteers.

The charity asks that it is referred to by its initials, PDSA, in all editorial rather than by its legal name The People’s Dispensary for Sick Animals.

PDSA and PetAid are registered trademarks of PDSA.

For further information, please contact:
Kirsty Langan, PR consultant, Cheeze
E: Kirsty.langan@googlemail.com
M: 07779 583 594
Lisa Nickless, PDSA PR Officer, on 01952 204775 or email nickless.lisa@pdsa.org.uk

Published on: 12:00AM on 7th May 2008