ATG (Art Technology Group, Inc., NASDAQ: ARTG), the top-ranked e-commerce platform and e-commerce optimisation services provider, today announced that it has joined Bazaarvoice Radius (, in a breakthrough programme designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors. Through Bazaarvoice Radius, ATG now offers marketers an integrated social commerce tool that combines ATG technology with Bazaarvoice to deliver personalised, user-generated content.

"Customer-to-customer conversations and user-generated content are top of mind for marketers - in fact 9 out of 10 marketers plan to add Web 2.0 capabilities this year," said Brett Hurt, founder and CEO of Bazaarvoice. "The integration between Bazaarvoice's social commerce platform and ATG provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales."

As more and more users contribute to the online conversation, online brands are challenged with connecting consumers quickly with the most relevant information for each. The combined power of ATG and Bazaarvoice helps consumers sort through this information by pointing them to content authored by people most like them or organised by criteria they most care about. This dynamic consumer experience leverages the best of ATG's personalisation capabilities and Bazaarvoice's proven ability to drive conversion and brand loyalty with user generated content.

As a participating member of Bazaarvoice Radius, ATG has access to the ideas, technologies, and tools needed to integrate social components into their existing offerings. In turn, marketers considering user-generated content can use Radius to quickly understand how to leverage their existing investment in ATG to maximise returns. Qualified partners gain immediate access to XML datafeeds, web services APIs, and implementation support from the Bazaarvoice team. The program also helps partners market their Bazaarvoice Radius integrations through the Bazaarvoice web site, webinars, and case studies.

"With product selection on commerce sites increasing exponentially and consumers becoming more distracted by their number of choices, it is important that those choices are relevant," says Cliff Conneighton, SVP Marketing of ATG. "By weaving user-generated content into the ATG Commerce platform, we enable our customers to offer their online shoppers the insight of other 'like-minded people'."

Published on: 12:00AM on 7th May 2008