Three appointments made to new department

E-business consultancy Logan Tod today announced three new additions to its rapidly expanding team. The move has also resulted in the creation of a new department, following a strong first half performance by the agency – with a number of high profile new business wins already in 2008. The three roles will be filled by Matthew Banks (Principal Consultant) and Analysts Christos Kyliakoudis and Oliver Borm.

Matthew Banks joins from LloydsTSB, where he was Senior Analysis Manager, and he brings with him over eight years experience of both online and offline business, data and customer analysis management. As Principal Consultant at Logan Tod, Banks will play a lead role in its Financial Services offering - an area of current focus for the business as it looks to expand into new sectors.

The two new analysts - Christos Kyliakoudis and Oliver Borm, also bring a wealth of experience to the team. Kyliakoudis joins from dunnhumby, where he has been an Insight Analyst since 2006. Previous clients include Tesco, where he was responsible for evaluating the impact of Tesco Express store openings on existing Tesco and stores. Borm joins from SPG Media Group PLC, where he was Online Marketing Manager. Having joined SPG upon graduating, he has built up a broad range of analytical skills over the last five years. Both will be working across a number of Logan Tod clients, focusing on data-driven insight and web analytics as well as a/b and multivariate testing.

Matthew Tod, Chief Executive at Logan Tod said, “Having the right team is absolutely essential to support the current period of fast growth we are experiencing. We are in a phase of rapid expansion and this looks set to continue for the rest of 2008 – and beyond. I look forward to working with all of the new recruits, as they have a wide range of experience drawn from a number of sectors. Sharing their insights and knowledge with the rest of the team here will ensure we continue to not only provide our clients with the high standard of service they have come to expect, but that we will be able to develop our offering even further.”


Press Contact:
Gugs Sembi
immediate future Ltd
0845 408 2031

Editors notes

About Logan Tod & Co

Logan Tod & Co. is an independent digital consultancy, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Focus DIY, Mothercare, Early Learning Centre, HMV, M and M Direct, and Hawkins Bazaar.

Published on: 12:00AM on 10th June 2008