TradeDoubler sets the pace for online marketing and sales in Europe

Six-monthly results hail positive outlook for 2004

STOCKHOLM, Sweden – September 8, 2004 – TradeDoubler, the leading provider of solutions for managing online marketing and sales activities, today reinforced its market position by announcing revenues of €27.1 million for the six months ended June 30th 2004. This trend sends positive signals to the rest of the market and confirms the validity of both TradeDoubler’s business model and the upbeat independent analysts’ growth forecasts.

The six month audited results demonstrate rapid growth which almost equals the total revenue for 2003 of €28 million. For the same period of 2003, the company generated revenues of €11.1 million, which means that year-on-year growth for the first half of 2003 to 2004 is 144 per cent. The rise reflects the growth that the company has experienced annually since it was founded in 1999.

TradeDoubler is not the only company to benefit from the last six month's accelerated growth. Having tracked and generated sales revenues of €400 million in 2003 for its clients, this figure has increased to just under €100 million in August 2004 alone and the company expects this to rise to well in excess of 1 billion Euros for the full year.

Rolling customer momentum
With 780 clients today, TradeDoubler also announces an increase in its client base of over 17.2 per cent from a portfolio of 665 clients at the end of 2003. TradeDoubler continues to grow customer momentum with high-profile clients being announced in the past six months including:

• Avis Europe, CNET Networks, Tesco and National Express have all signed up for the TradeDoubler Media Toolbox solution, TradeDoubler’s turnkey solution to evaluate the performance of all online marketing initiatives.

• TradeDoubler’s affiliate marketing programme will support Disneyland® Resort Paris’ wider marketing strategy by driving traffic to its website, with a view to generating further online sales

• Isobar, the holding company for all the digital 1to1 assets of Aegis Media including Carat Interactive and one of the world's largest interactive agencies with more than thirty offices in twenty countries around the globe, has selected TradeDoubler as its preferred supplier to run affiliate programs for its client base across Europe.

A key focus of the last six months has been on strengthening the consultancy arm, assisting traditional companies with taking their marketing programmes online.

The business solutions division of TradeDoubler has also contributed to these high-revenue figures, due to the success of the proprietary Media Toolbox solution. The business solutions division has exceeded initial expectation to deliver 137 per cent growth compared to the same period last year. This has enabled TradeDoubler to outperform against a rapidly growing industry, as well as positioning the group to take advantage of the continued sector recovery in the longer term, following from the dotcom crash in early 2000. This announcement is keeping in line with TradeDoubler’s ambition to remain the number one provider of online marketing and sales solutions in Europe.

Looking forward, TradeDoubler CEO, Martin Henricson, says, “The outlook for the future is even more promising as we have broadened our business geography, reinforced our wider solutions offering and developed a strong order pipeline with some of strongest global brands.”

Customers reap the rewards
Notable client wins in 2004 in the UK include The National Lottery, Eurostar and Halfords – across multiple sectors, from finance, retail and entertainment. TradeDoubler has successfully helped clients launch into new European geographies encouraging growth into the newly expanded European Union. Companies who have benefited from this support and wider EMEA reach are Toshiba, Disneyland® Resort Paris, Ebookers, Ebay, Air France and Hertz.

TradeDoubler is a private company with a 130-strong team headquartered in Stockholm, Sweden. TradeDoubler operates in 16 countries, most recently expanding its reach into Lithuania and Poland. Soros Private Equity Partner invested $10 million in 2000, at the same time as the former CEO at the telecom operator Telia was appointed as Chairman of the TradeDoubler board. The company announced audited year-end results on March 29, 2004.

About TradeDoubler
Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit for further information.

Editorial contacts:
Bite Communications
Georgina Blizzard
T: 020 8834 3460

William Cooper
T: 020 7881 1404

Published on: 12:00AM on 8th September 2004