Discount 365, the new online fashion retail brand and the latest addition to the OTTO UK group of companies, has launched online.

Offering discounted designer items for women, men and children, alongside footwear and home and electrical lines, the new site – – was designed by AWA, the Leeds-based digital communications agency. AWA also developed the distinctive Discount 365 branding.

Discount 365 has also drawn on the expertise of AWA Media, the sister company of AWA, who will manage and implement all online media activity, including a search marketing campaign and display advertising activity.

As part of the world’s second largest online retailer, OTTO UK boasts a roster of leading brands including Grattan, Freemans, Oli and Kaleidoscope. When selecting a digital agency to help develop the Discount 365 offering online, AWA was the obvious choice thanks to their vast experience of working across each of the OTTO UK brands previously.

Clare Thomson, Merchandise Manager for Discount 365, says of the site: “Everyone at Discount 365, and across the Otto business, is delighted with the new site and the feedback we’ve received from colleagues, customers and the industry as a whole has been excellent.

AWA and AWA Media were relentless in their dedication to making the site a success and they demonstrated that they have the expertise and know-how to design, develop and promote a highly effective ecommerce solution for us.

We wanted one agency that could provide all the skills we needed under one roof, and AWA were able to offer us just that. The fact that they have online media experts sat with designers, developers, copywriters and account handlers also meant that we got a great joined up service from their integrated team.”

For more details you can contact Christina Marks on 0113 394 4351 or

Notes to editors
1. AWA is a Leeds-based full service digital agency with a diverse client list that includes Oli, Grattan, Freemans, ASDA, George, Procter & Gamble, InterfaceFLOR and GatenbySanderson.

2. Visit the AWA website at

3. AWA Media is the digital media consultancy arm of AWA whose clients include Durham Tees Valley Airport, Wizz Air, InterfaceFLOR, Norwood Kitchens and YTM Furniture.

4. Visit the AWA Media website at

5. Discount 365 is the new online shopping brand offering designer items for women, men and children, alongside footwear and home and electrical lines, all at reduced prices.

6. Visit the new Discount 365 site at

7. The Otto Group is the world’s second largest online consumer seller incorporating brands such as Grattan, Freemans, Oli and Kaleidoscope.

8. Visit the Otto Group website at

Published on: 12:00AM on 17th June 2008