- Budget accommodation company HostelBookers.com hires Efficient Frontier to improve performance of Search Engine Marketing campaigns -

19 June 2008: HostelBookers.com, the low cost accommodation company, has selected Search Engine Marketing firm Efficient Frontier to manage its Search campaigns and drive efficiencies.

HostelBookers.com is a UK-based website offering a range of hostels and budget accommodation including hotels, guest houses and apartments in over 2,500 destinations worldwide. By offering its booking fee-free services together with the additional benefit of free travel guides, travel news, and worldwide events information, it has grown rapidly since its inception in 2003. The interactive website embraces new media and user generated content by incorporating accommodation reviews and ratings from customers.

Recognising the potential to achieve greater results from Search Engine Marketing, HostelBookers.com’s marketing team took the decision to seek out a more comprehensive bid optimisation solution. As a result, several search companies were evaluated based on technology, expertise and references.

Ed Goldswain, Head of Ecommerce at HostelBookers.com, explains, “Our desire to increase sales and improve ROI kicked off our search for new PPC technology. One of the companies we looked at, Efficient Frontier, impressed us with its portfolio-based bid optimisation technology. We believe it will drive profitable growth across our campaigns and give us better strategic control. Efficient Frontier came highly recommended and as we went through the selection process, it became clear that it would drive efficiencies and boost our Search ROI.”

David White, general manager of Efficient Frontier Europe, comments, “We are really excited to work with HostelBookers.com. They have a great value proposition, and we feel confident that our Search technology and expertise can support their growth plans over the coming year and beyond.”

About Efficient Frontier
Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500MM in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com/uk and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

For further information, please contact:
Andrea Gissdal / Sarah Musselbrook
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801

About HostelBookers.com
Great Hostels. Free Booking. No Worries.
www.hostelbookers.com - launched in March 2004 – is a leading UK-based website offering a range of hostels and budget accommodation including hotels, guest houses and apartments in over 2,500 destinations worldwide. HostelBookers’ properties are reviewed and rated by customers and it remains the only company in its sector to offer its services with no booking fees. HostelBookers also provides a range of free travel guides, travel news and worldwide events information.

Published on: 12:00AM on 19th June 2008