Digital Marketing Agency, KMP has decided to kill two birds with one stone by combining their latest product launch with an innovative and informative seminar on the same topic.

The product, named Ackura PressRoom is KMP’s latest addition to the Ackura Product Suite and is designed to revolutionize the way in which PR agencies work.

KMP’s Chairman, Bill Daring explains, “The PR industry has been pretty dormant of late, and whilst other brand-based communication disciplines have embraced the 2.0 revolution, PR has predominantly been left behind.” Traditionally, PR involves writing a number of press releases, and then tirelessly distributing them to relevant journalists in the hope that they will be interested in your story.

KMP are looking to change this. Not by replacing traditional PR, but by proposing a new tool which compliments this offline strategy and brings PR online.

PressRoom is an easy to use tool which publishes your news message in an optimised form for bloggers, social networks, social bookmarking sites, search engines and news aggregators.

Ideal for PR Agencies, PressRoom boasts a magnitude of features, including protected login, multiple client PressRooms facility, managed news aggregator feeds, semantic web content, search engine optimisation and downloadable media items.

Interested? Why not pop along to KMP’s seminar on the 25th June on the topic of “The Future of PR Technology” to find out more. Speakers include KMP Chairman, Bill Daring, Stuart Bruce from Wolfstar and KMP’s Paul Fabretti.
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Published on: 12:00AM on 20th June 2008