ESP consolidates digital arm to create full-service offering

23rd June 2008, London: Leading UK email service provider dotMailer, has repositioned the company through a consolidation of their digital arm – Ellipsis Media – to create a full-service digital marketing company, dotMailer Ltd. The consolidated company offers a full range of online marketing services including email marketing, SEO, website design and microsite development and strategic consultancy.

This comes at a time of exciting growth for the company which has more than doubled in size in the last 18 months and increased head count from 16 to 40. dotMailer has also announced a number of important product launches expected in the next few months including a new version of their industry-leading email marketing system, new content management system and e-commerce platform, along with a new prospect tracking system.

Tink Taylor, dotMailer’s Business Development Director, commented “Brands are increasingly taking an integrated approach to digital marketing, to maximise effective targeting and increase ROI. By bringing together our range of online marketing services under a single agency roof, we can help our clients maximise their online activity to support customer acquisition and retention. As one of the UK’s most innovative Email Service Providers, we are perfectly placed to position dotMailer as a leading digital marketing consultancy and grow the company in line with the needs of our clients.”

Peter Simmonds, dotMailer’s recently appointed Managing Director, has overseen much of the growth in the last year. He said: “This has been an exciting period of growth for the company and we have exciting expansion plans. The release of the new version of our email marketing system as well as the consolidation of our digital marketing offerings demonstrates that we are moving ahead of the industry and are committed to providing the best level of service to our customers.”

dotMailer is a leading independent digital marketing agency and its three founders – Tink Taylor, Simon Bird and Dave Ivy – are still very much involved in the day to day running of the business. Digital and Email marketing clients include HQHair, Fairtrade, BBC, Hotmail and Kodak. Over the last nine years the London-based company has grown steadily to become one of the UK’s largest digital marketing service providers.

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Notes to Editors

About dotMailer
dotMailer is a UK-based, industry-leading provider of digital marketing solutions, backed up by a dedicated client services team to help customers get the most from their investment in email and digital marketing programmes. The dotMailer permission-based email marketing system allows users to create or edit high-impact HTML emails and manage all aspects of their email campaigns from the desktop via a secure web interface. dotMailer offers the industry’s most powerful campaign measurement tools, including conversion and ROI tracking. dotMailer also offers a range of design and development services including a content management system, e-commerce platform, prospect tracking and survey tools.

For media information, please contact:
Danny Whatmough
Wildfire PR
Tel: +44 20 8339 4426
Email: dannyw@wildfirepr.co.uk

Published on: 12:00AM on 23rd June 2008