ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced the launch of SearchAdvisor’s new Multi-Channel Assist feature that evaluates the impact of paid search keywords and comparison shopping ads that contribute to online purchasing decisions. Retailers can incorporate these metrics into automatic bidding rules for increased profitability across multiple e-commerce channels.

Many of today’s tracking systems fail to deliver the full story of online campaign performance. Consequently, search marketers struggle to measure the true value of paid search keywords and comparison shopping ads that contribute to buying decisions, especially if they contain broad terms that consumers typically use to initiate their search. SearchAdvisor’s Multi-Channel Assist feature assigns a measurement to terms that assist in conversions, regardless of where they occur in the buying cycle or which channel consumers use to get to their products.

The new feature will benefit online retailers such as Park Seed Co. (www.parkseed.com), the world’s largest mail order gardening company selling millions of seeds, bulbs, plants and gardening accessories throughout North America.

“Multi-Channel Assists brought us a new understanding of how consumers search and buy our products,” says Ivana Petrovic, Paid Search Manager, Park Seed. “The reports have helped us justify bidding on broad terms that at first didn’t appear profitable. The process has helped us realize new revenue opportunities across all channels.”

“ChannelAdvisor’s multi-channel focus continues to fuel our success on paid search and comparison shopping engines,” says Walt Yates, eCommerce Director, Park Seed. “Due to their breadth of expertise on all the online marketplaces, we’ve been able to get a better return on investment than we have with previously used products”

“Search marketers have had to put lots of effort into validating their advertising budget decisions,” said Scot Wingo, CEO of ChannelAdvisor. “With the Multi-Channel Assist feature, we’re delighted to offer online retailers visibility into the entire conversion process, from click to purchase, leading to more profits across all e-commerce channels.”

About SearchAdvisor

Designed exclusively for retailers, SearchAdvisor™ provides a single interface to manage keywords and bids on a product margin basis and view campaign results by orders, products sold or revenue generated across the top search engines.

Online retailers can learn more about SearchAdvisor at www.channeladvisor.com/search.

To learn more about SearchAdvisor’s Multi-Channel Assist feature, ChannelAdvisor is hosting and interactive webinar on Wednesday, July 16th at 2:00 pm EDT. To sign up, visit http://www.channeladvisor.com/assist.

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2007, ChannelAdvisor managed over $2.1 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include GSI Commerce, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Australia, Ireland and Germany. For more information, visit http://www.channeladvisor.com/.

Contact:
Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177
ashleyj@channeladvisor.com

Published on: 12:00AM on 24th June 2008