Accelerates ROI by Enabling Businesses to Tag Web Sites in a Single Day

London, June 24, 2008 – Coremetrics, the leading provider of digital marketing optimisation solutions, today announces the introduction of Quick Start, a new service that dramatically reduces website tagging time. This enables clients to optimise their site for data collection in a single day.

With IT teams stretched to the limit in many companies, projects such as tagging websites to collect business and behavioural data often have to compete with other business-critical initiatives. This can result in lengthy delays in implementing online marketing capabilities that are critical to increasing site conversion and revenues and optimising marketing spend.

With the Quick Start service, the total implementation time for such projects is accelerated and clients can go live in as little as three weeks; client labour is reduced by approximately 95%. As part of the service, clients participate in a one-day session with Coremetrics to determine their data acquisition strategy. Based on this, Coremetrics then delivers a superscript that automatically populates the client’s site with JavaScript tags that collect business-critical data. Clients can run and test the script in a single day.

“Quick Start enabled us to get our system up and running much faster than we could have on our own,” said Nick Uresin, Chief Executive Officer at Tuccini Corporation, a leading provider of brand name fragrances at discounted prices. “With all our tags executed in just one day, and the whole process completed in a couple of weeks, we are gaining business value much more quickly than we ever thought possible. The insight we now have is enabling us to adjust our online campaigns to increase return on advertising spend. As a result, we expect the Coremetrics solution to pay for itself in just a few months.”

Not only does Quick Start dramatically minimise the time to deployment, clients also benefit from the expertise brought by Coremetrics implementation engineers — experienced technical guides who have supported the implementation of Coremetrics on some of the Web’s most sophisticated sites. Coremetrics’ expertise spans more than 1,000 clients worldwide, across multiple industries, including retail, financial services, travel, media, content and consumer packaged goods. It includes the know-how and proficiency to quickly design an effective data acquisition strategy and build a superscript that leads to both short- and long-term return on investment.

“In most companies, online marketers are clamouring for tools that will help them understand visitor behaviour and gain insight into the performance of their marketing campaigns,” said John Squire, Chief Strategy Officer at Coremetrics. “They typically have to wait until people with the right IT skills are available before implementation can begin — unless the company chooses to bring in consultants at a hefty fee to handle deployment. Quick Start puts Web analytics on the fast track so that clients can begin enjoying the advantages in weeks instead of months.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognised over $300M in documented ROI and 87% of clients recognise ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California with European headquarters in Windsor, United Kingdom.

To learn more about Coremetrics, visit or call 01753 272 220.

For further information, please contact:
Midnight Communications
Nina Howse / Shahlia Rogers
Tel: 01273 666200

Published on: 12:00AM on 24th June 2008