LeadPoint, the world’s first lead exchange marketplace, today announced that it would be offering a free website to all of its intermediaries.

“LeadPoint is committed to helping its customers maximise their return from buying leads. That is why we have teamed up with leading online reputation management company LookupPage to offer every single one of our customers a free webpage,” said Nick Chapman LeadPoint UK Managing Director. “With LeadPoint, when a consumer fills in a form online requesting to be contacted about a mortgage or a loan they will see a thank you page telling them who is going to contact them. With this partnership, any lead buyer who doesn't have a website can now upload their LookupPage address so that it appears on the thank you page. Consumers can click on this link to see more information about the person or company that is going to contact them. This will help build a relationship with the customer from the start and ultimately will help to convert more leads into business.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA leads, with Protection leads due to be launched by the end of the month. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“According to the London Metro 72% of sole traders are not online and research by to PCP in November revealed that 32% of consumers search for professionals online before employing them. These two factors alone should ensure that our partnership with LookupPage.com will enable our lead buyers to generate more revenue from working with us. In the current climate, lead providers need to offer support and advice to help their customers maximise their return on investment. This partnership is just one of a number of initiatives we have planned over the coming weeks to help our lead buyers get more from lead generation.”

“As an online service based on making people visible in search there is a very clear opportunity to partner with an innovator like LeadPoint. Our online reputation management service will provide a unique combination of an easily customisable web page, highly visible across all leading search engines to help LeadPoint intermediaries in their businesses”, said Mark Guymer LookupPage Managing Director.

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

LookupPage provides individuals with a visible professional presence online. As ‘Online Reputation Management’ becomes a key part of any marketing strategy LookupPage is a unique service focused on supporting individuals and making them highly visible in search engines.
www.lookuppage.com is a product of the Cyclicom Group founded in 2006.

Media inquiries:

Mark Guymer
Managing Director, Lookuppage.com
+44 207 089 4033


Published on: 12:00AM on 25th June 2008