Manchester digital agency Code Computerlove ( <; ) has expanded its online marketing team with the appointment of Analytics Manager Rob Jones and Search Manager Jane Cragg. Code has also appointed another applications developer to support the growing business.

The expansion of Code's marketing division is in response to increased demand from clients, who are shifting their marketing spend online and want to increase measurability, demonstrate online's effectiveness and improve web efficiencies.

Rob Jones (31) brings more than six years of experience in analytics to Code. He joins from analytic provider Redeye, where he worked with clients including Npower, Vernons pools and BMIbaby. Prior to Redeye he worked at Nedstat.

At Code, Rob will be helping clients, including Brother UK, First TransPennine Express, Neville Johnson, Hillarys and Crown, to understand the goals of their websites, setting key performance indicators and developing a reporting framework that will satisfy the needs of key stakeholders within the business. Rob will deliver insight and solutions to clients that will help them improve all aspects of their online operations.

He said: "This is a growing sector of the online industry. 70% of companies expect to invest more in analytics and consultancy within the next few years. Only 18% of companies currently use data to tie into goals of their website. I am optimistic about expanding the Code team further as more and more clients recognise the importance of web analytics.

Search Manager Jane Cragg has been an SEO specialist for the past five years, having previously held similar roles at the Latitude Group and Mando Group. She has worked with brands including Ocean Finance, HFS Loans, and Kwik Fit Insurance.

Her remit at Code is to handle the day to day running of optimisation campaigns, including link building and content distribution activity, ensuring that Code clients are continually benefitting from the ever changing landscape of search marketing. She also offers clients advice
and training on SEO.

She said: "Search is a vitally important area to a client's business, yet one that is often overlooked. I help to ensure our clients achieve top rankings for various search terms across the three major search engines and that everything they do online is helping to drive awareness of and traffic to the site."

26 year old Jane is a graduate of the University of Bradford where she attained Honours in E-Commerce Technology. Out of work is the regional representative of the MR2 Owner's Club.

Tony McBeth has also been appointed by Code as an Applications Developer. His day to day role is to provide back end support to client websites, extending and adding new functionality using a variety of web techniques. He will work across Code's client base that includes HMV, Waterstone's, Kimberly Clark Corporation (Huggies/DryNites), PZ Cussons (Carex / Original Source), Crown paints, Lex, Brother UK, First Transpennine Express, Premier Foods, NUS and Hillarys.

After gaining a degree in Media Technology, Tony (27) worked at Universal Utilities prior to joining Code. He said: "My move to Code offers me the opportunity to work in the commercial web development arena and to really expand on my capabilities. Big brand work allows us to develop industry leading techniques and push the boundaries of web technology."

A keen musician, Tony is the drummer for a Manchester band called New Blood Stories and plays gigs around the region, most notably at Manchester Academy 3.

Code Computerlove ( <; ) is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 46 people at its offices in central Manchester.

Visit <; for more information.

Published on: 12:00AM on 25th June 2008