Award recognises excellence in Cosmos paid search campaign

LONDON, England – June 27, 2008 - iCrossing, a global digital marketing company, today announced that the company was commended for the ‘Best Use of Web’ award at the prestigious NMA Effectiveness Awards.

The commendation recognised iCrossing’s paid search campaign for UK tour operator Cosmos (which is now known as Monarch Holidays). It was judged against a criteria of the most imaginative, innovative and successful use of the Internet to build business, in any sector. The campaign was shortlisted for commendation from over 500 entries.

Cosmos’ paid search campaign produced a significant increase in revenues and substantially reduced the cost per customer with increased conversions through more relevant page deliveries from search queries. Using iCrossing’s suite of analytical tools, Cosmos was also given in-depth campaign insight that enabled continual performance enhancement of its website.

The NMA Effectiveness Awards, which have been running for 11 years, reward those companies and agencies that have demonstrated that they can translate an understanding of the potential of interactive media into tangible business benefits. They are run by NMA, the UK's only weekly magazine covering the business of interactive media: the internet, wireless internet and interactive TV. The results were announced at a ceremony at the Grosvenor House Hotel, Park Lane, London last night, Thursday 26 June, 2008.

Arjo Ghosh, chief executive officer of iCrossing UK, commented: “iCrossing offered a 100% performance based campaign to Cosmos. A commercial agreement based purely on cost per acquisition, which is unique to the travel market and demonstrated our belief in the proposed strategy. This, and an open dialogue with Cosmos, quickly helped establish a strong partnership based on best practise and trust, which paid-off by smashing our targets across the board.”

About iCrossing
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include world-class brands such as The Coca Cola company, HBOS, TUI and Virgin. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the US and Europe, including 110 employees in the UK.

Find out more at or contact us on +44 (0)1273 828100 or

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Published on: 12:00AM on 27th June 2008