Competition in online retailing is fierce, especially in the entertainment sector. PLAY.COM, the number one website* in the UK for videos and games, realised to maintain growth and to keep ahead of the competition it has to offer the ultimate online shopping experience.

In addition to adopting Mercado’s Search, Navigation and Merchandising solution at the heart of its eCommerce offering – PLAY.COM has also signed up for the Mercado Red Carpet Program, which provides the best retail merchandising expertise available.

Today’s online shopper is becoming more and more demanding, if they can’t find what they want immediately and easily, they will abandon and go elsewhere. The modern online retailer also needs to be able to provide the best of the high street retailing experience, on their website.

Martin Talbot, Marketing Director at PLAY.COM explains – ‘PLAY.COM is a pure play retailer, but we realise, whist extremely important, it’s actually not all about technology, in fact it’s all about retailing. With Mercado’s Red Carpet Merchandising Program, PLAY.COM will have access to the best merchandising expertise available’. Mercado’s consultants have worked with the likes of Arcadia, Argos, Macy’s, Sears and Ted Baker, pooling hundreds of man years of best practice retailing experience between them.

Talbot continues, ‘We realise the importance of traditional retail merchandising techniques such as promotions, cross selling and up selling and Mercado allows the business users to facilitate these quickly and easily in the online environment.’

The Mercado Red Carpet Program ensures that best practice merchandising techniques such as visual merchandising, promotions, increased segmentation of visitors and impulse shopping behaviour such as cross selling and up selling are all adopted online. These techniques improve the visitors shopping experience and increase conversion, revenues and profitability for PLAY.COM.

For more information or to arrange an interview, please contact Zaireen Iskandar at immediate future on 0845 408 2031 or at zaireen.iskandar@immediatefuture.co.uk

About PLAY.COM
PLAY.COM is the UK's favourite online DVD, CD and games retailer and was founded in 1998 by Richard Goulding and Simon Perrée. Originally supplying only DVDs, today PLAY.COM also offers CDs, games, books and electronics, and differentiates itself from competitors by focusing on entertainment only and pioneering free delivery on the internet. PLAY.COM has become the UK's second most visited online retailer with in excess of two million customers in over 30 countries and more than 400 employees.

About Mercado
Mercado is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Arcadia, Argos, Blacks and Millets, Charles Tyrwhitt, Majestic Wine, Scotts of Stow and Ted Baker are some of the companies benefiting from Mercado’s solutions.
For more information about Mercado, please visit www.mercado.com

Published on: 12:00AM on 27th June 2008