St Andrews Healthcare (STAH) has appointed Digital Marketing Group plc, agencies Hyperlaunch and Cheeze as its digital marketing partners.

Creative digital marketing agency, Hyperlaunch will re-design the website to become the centre of the organisations’ digital marketing, with digital direct agency, Cheeze then developing a digital marketing plan and providing web 2.0 consultancy for STAH through its dedicated web 2.0 team.

The agencies were appointed to the work following a three-way pitch.

Their brief is develop the organisations’ presence online, to better support its communication and growth objectives with a relevant and engaging interactive experience that communicates its values, innovation, pedigree, heritage and success to drive referrals and commissions, support stakeholder relations and make it an employer of choice.

Louise Palfreyman, head of marketing at St Andrews Healthcare commented on the appointment, “The agencies brought to the table a compelling combined vision of how to build our presence online to help us drive our ambitious growth and development strategy. We’re excited about working with them to move our digital marketing forward.”

St Andrew's Healthcare is one of the UK's leading providers of specialist health care for men, women and young people with mental disorders, learning disabilities and acquired brain injury. Since it was founded in 1838, St Andrew's has operated as a non-profit making charity from its headquarters in Northampton. In recent years, the group has expanded to create additional treatment facilities in Harrow, North London and in Basildon, Essex.

Jon Morgan, managing director at Hyperlaunch comments “This is a great brief for us - working with Cheeze we have the opportunity to help this important organisation maximise the online channel to achieve its goals. We’ll start by revisiting the existing site looking at content, usage, accessibility, content management needs and site migration, with the new site then providing the launch pad for all online activity.”


About Hyperlaunch

Back in 2001 Jon Morgan, James Humphrey and Mark Birch came together to co-found Hyperlaunch, a digital creative marketing agency with a difference.

The agency brings together leading-edge creative and innovative online marketing solutions to create great digital campaigns that help clients launch their products and services in the ever-morphing digital world.

Today, Hyperlaunch is a perfectly formed team of 40, with a raft of blue-chip clients on its books, including Channel 4, Warner Bros, Universal Music and Harper Collins.

In 2007 Hyperlaunch joined Digital Marketing Group plc and leads Noize, (, the group’s digital PR division.

About Digital Marketing Group:

Hyperlaunch is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing

For more information please visit:

For further information on Hyperlaunch, please contact:
Kirsty Langan, PR consultant to Hyperlaunch
E:, M: 07779 583 594,

Published on: 12:00AM on 28th May 2008