May 28th 2008 LeadPoint, the world’s first real-time B2B lead exchange, today announced that it plans to launch Corporate Health Insurance Leads.

“LeadPoint has already been successfully trading Private Medical Insurance (PMI) leads for over a year and adding a Corporate Health Insurance lead vertical is a natural evolution for us,” said Nick Chapman, LeadPoint UK Managing Director. “We were constantly being asked by our PMI Lead Buyers whether we could expand into Corporate Health leads so we are pleased to announce that our new lead vertical will be live in the next few weeks.”

LeadPoint currently trades Mortgages, Loans, Private Medical Insurance, Debt Management & IVA leads, with Protection leads due to be launched by the end of the month. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows intermediaries to generate new business as well as compliment their existing business by getting into new markets.

“The flexibility of the LeadPoint technology means that we can launch new lead verticals in a matter of weeks,” said Chapman. “Over the coming months we will be launching a number of new products to continue to build our market place and offer lead buyers and sellers in a variety of industries the ability to utilise the most efficient and profitable environment in which to buy and sell leads.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquiries:
Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179
justin.rees@leadpoint.com

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Published on: 12:00AM on 28th May 2008