DoubleClick Inc. (NASDAQ: DCLK), the leading provider of marketing solutions for advertising agencies, marketers and web publishers, today announced it has signed an ad management deal with Moneyextra.com, the UK’s most comprehensive source of personal financial information and online financial services. Moneyextra.com was previously using a competitive ad management system.
As a result of the agreement, Moneyextra.com will now use DoubleClick's DART® for Publishers solution for its online advertising management and serving in the UK. DART for Publishers is a hosted, advertising serving and management solution that enables web publishers to efficiently manage, serve and report on online ads to monetize their content and increase revenues.
“Moneyextra.com is committed to offering our advertisers the most efficient experience possible for campaigns on our site, as well as best-in-class reporting on campaign performance,” said Jem Djemal, Advertising Manager, Moneyextra.com. “The majority of our advertisers use DoubleClick’s DART® for Advertisers tool, therefore partnering with DoubleClick for our online ad management was a natural extension.”
Vanessa Tadier, Director of Account Management for Northern Europe, DoubleClick said, "When faced with the complex task of ad inventory management, the leading Web properties choose DoubleClick's DART for Publishers solution for its robust, secure and scalable solutions. We're very pleased to work with Moneyextra.com and are confident that they and their advertisers will benefit from our service, dependability and scale."
The DART for Publishers service is part of DoubleClick's Publisher Solutions division, which, along with the DART Enterprise ad serving software and DARTmail email service, provides comprehensive marketing solutions for approximately 1,000 publishers worldwide.
Learn more about DART for Publishers at http://emea.doubleclick.com/uk/.
Moneyextra.com is the award winning website of Chase de Vere Financial Solutions, one of the UK’s leading independent financial advisers helping private individuals, companies and their employees make the most of their money.
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyse their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, email marketing, database marketing, and marketing resource management -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.
Published on: 12:00AM on 17th September 2004