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Zendor, the Manchester-based fulfilment expert, has been appointed by mail-order retailer Joseph Turner to print its Autumn/Winter recruitment catalogue. Joseph Turner is one of the UK’s largest mail-order retailers of premium quality shirts, ties, shoes and accessories for men. Under the contract, Zendor will be printing 3.5 million 12-page mini-offer catalogues for use in Joseph Turner’s forthcoming national newspaper customer recruitment campaign. The customer campaign is intended to drive sales via Joseph Turner’s Internet and telephone channels.
The appointment, made in August this year, will save Joseph Turner several thousand pounds per annum on printing services. With the money saved from the printing, Joseph Turner intends to invest heavily in its marketing functions, thereby enabling the retailer to target customers even more effectively.
Zendor is part of mail-order specialist, N Brown plc. N Brown has an extensive portfolio of catalogue brands, producing an average of 8.5 billion printed pages per year.
Zendor will be printing the mini-catalogue the end of September in time for the Autumn/Winter campaign, which is being launched October 2004.
For further press information please contact: Liz Ebbrell The Scott Partnership, The Old Barn, Holly House Estate, Cranage, Middlewich, Cheshire CW10 9LT Tel: 01606 837 787 Fax: 01606 837 757 e-mail: firstname.lastname@example.org
Notes for Editor
As part of its distance shopping services, Manchester-based Zendor handles the catalogue print and production process for retailers interested in moving into the distance shopping arena. Zendor also provides consultancy, marketing, e-commerce, customer services, logistics and merchandising. For further information please e-mail email@example.com visit www.zendor.com or call 0161 237 4900.
Joseph Turner www.josephturner.co.uk is a maker and distance-seller of low-cost fine quality shirts, jumpers, ties, shoes, cufflinks and accessories. Based in Yorkshire, with a heritage rooted in the textile industry, the Company has built-up a high-quality collection of men’s attire for business and less formal occasions.
Published on: 12:00AM on 17th September 2004