Site Intelligence has achieved the fantastic accolade of being a finalist in the prestigious “European Retail Solutions Awards”. One of three entries short listed in the ‘Best Multi-Channel Integration’ category, Site Intelligence has been nominated for its innovative work with Direct Wines. Providing analysis and behavioural intelligence for Direct Wines’ transactional website, Site Intelligence has managed to create a sophisticated multi-channel system that will form the basis of Direct Wines’ strategic growth ambitions over the next five years.

Oxford based Site Intelligence is a specialist in multi-channel business intelligence and its Visitor Behaviour Information System (VBISTM) was selected to provide intelligence for Direct Wines’ transactional website. The system was then extended to integrate the off-line transactional data sources into a centralised multi-channel system that is accessible across the organisation. This in turn allows for powerful querying of complex multi-channel data and ultimately the profiling of segmentations that are highly valuable to the business. Unlike similar web analytics providers, Site Intelligence is unique in its ability to provide seamless online and offline behavioural analysis and reporting, giving the multi-channel reseller a 360 ° view of their customers.

David Pool, Commercial Director at Site Intelligence, comments: “It is a great honour for us to be a finalist in this award. It is fantastic that our unique multi-channel offering has been recognised by the industry and hopefully will benefit many more retailers in the future.”

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For further information, interviews or visuals please contact Kate Bowden Smith on Tel: 07808 901387 or email:

Notes to editors:

Direct Wines
Working on a vineyard in Bordeaux as a teenager inspired chairman Tony Laithwaite to start selling Bordeaux wines to Britons in 1969 under the name Bordeaux Direct. He teamed up with The Sunday Times in 1973 to establish The Sunday Times Wine Club, creating one of the world’s largest mail-order and online wine retailers.

The Reading firm has a second online presence as Laithwaites, and has set up wine clubs with banks, insurance companies and British Airways. The family-owned business returned sales of £271.2m in 2006.Direct Wines was listed 66th in the Sunday Times’ Top Track 250 Companies 2007 which lists Britain’s biggest middle-market private companies.

Site Intelligence
Site Intelligence is a leading web analytics and business intelligence provider with nearly eight years experience and in-depth knowledge in the retail, finance and travel sectors.

Based in Oxfordshire, its range of services includes the highly adaptable core application Visitor Behaviour Information System (VBISTM) which transforms business data into accurate, adaptable and actionable information. VBIS enables businesses to gain the insight they require quickly and cost-effectively in order to profitably drive future customer led activity.

The main point of difference for Site Intelligence is its ability to provide seamless online and offline behavioural analysis and reporting so that businesses have a 360° view of their customers. For further information on Site Intelligence please visit or call +44 (0)870 420 5933

Published on: 12:00AM on 31st May 2008