Black Horse Car Sales drive into top gear with The Search Works
SEO and new web design provide excellent user experience and greater online presence

06 June 2008, London, UK – Black Horse Car Sales, part of the Lloyds TSB Group, has re-launched its website to offer customers an excellent user experience with the help of The Search Works. The new site, designed by The Search Works, will ensure customers are within one to two clicks of the information they want and will maximise search engine optimisation (SEO).

By making the most of The Search Works’ expertise in SEO, Black Horse Car Sales is able to take its online presence to the next level and, with time, drive more traffic to the new site. The main objective for the re-design is to allow the company to interact with people who love their cars and offer them, in addition to Black Horse Car Sale’s product offering, the ability to read detailed and up-to-date information on car manufacturers, specific models and features.

Chris Simpson, interim Managing Director for The Search Works, says, “Understanding the needs of the Black Horse Car Sales customer was critical at the initial design stages of the project. Employing our search expertise empowers users to interact with the company, while after sales support and training allows Black Horse Car Sales to maintain its momentum.”

In addition to the design of the site and SEO services, The Search Works will offer continuous training for all Black Horse Car Sales marketing staff and ongoing advice to maintain the company’s future-proof online marketing strategy. The project, which started in the summer of 2007, is The Search Works’ first design through to implementation project and further cements its drive to become a digital-performance marketing agency with expertise beyond search.

Mark Ellis, Head of Marketing - Black Horse Car Sales, is delighted with the results. “The new website is fantastic and will offer our customers so much more than previously possible. We chose The Search Works to handle the re-design in part, due to the longstanding client relationship it has with Lloyds TSB CarSelect Limited and the wider group. The approach was planned with the full support of our stakeholders and is a positive investment in the online strategy of the business.”

The re-launched website for Black Horse Car Sales can be visited at::

About The Search Works
Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

About Black Horse Car Sales
BHCS is part of Lloyds TSB Asset Finance Division, which is part of the Lloyds TSB Group.

BHCS sources all vehicles for sale from within its own group and sells to a 90 mile radius of customers around Birmingham.

BHCS has a highly experienced team of sales advisors who are trained to build the best package for its customers’ needs and requirements.

For further information, please contact:
Tom Pearson/ Andy Nankervis
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 6th June 2008