Contemporary men’s lifestyle site Mansized.co.uk has appointed independent online advertising and creative sales house w00t!media to bring new brands on board.

Mansized launched two years ago to provide an alternative to sites offering standard men’s magazine ‘babes, cars and football’ content. It focuses on customisable news headlines, topical debate, reviews and comprehensive advice from the country’s top experts. The community aspect of the site allows users to set personal challenges and post comment on topical forums.

Set up by former Men’s Health editor Will Callaghan, Mansized is aimed at smart men aged 25 to 40. The site sees over 1000 forum posts from readers every day.

“Our site offers very unique community for intelligent web users; all of our features have an interactive sense,” said Will Callaghan, Editor of Mansized. “We only wanted to work with a company that feels passionately about individuality and offers a custom approach. w00t!media don’t just offer a standard network advertising angle, but make sure adverts have specific relevance to our users. They can really see beyond traditional display.”

w00t!media Director Austen Kay commented: “Mansized is a great online destination for men with thoughtful and mature requirements. There’s a strong user community, which is an ideal foundation to bring exciting, relatable advertising to the site. This targeted market is relatively un-catered for, so Mansized is an interesting proposition for brands.”

About w00t!media
w00t!media is an independent online advertising sales house. We provide premium representation for digital entertainment and lifestyle publishers, offering an alternative media-buy to the large ad-networks. In particular, we specialise in sponsorship & promotion across niche websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.

For further information please contact:
Claire Armitt
flannel
020 7754 5507 / 07985 297842
claire.armitt@no-flannel.com

Published on: 12:00AM on 6th June 2008