New brand and e-commerce presence for the Dunbar-based brewer of Belhaven Best

Belhaven Brewers has just re-launched its online presence as part of a new digital strategy developed and implemented by Edinburgh-based Spring Corporation.

Spring won the business in March following a 3-way pitch.

The new site and strategy sees Belhaven leverage their sponsorship properties further online and via mobile over the coming months.

Gregor Mina, Marketing Director of Belhaven said “Having the right digital strategy is important to Belhaven as it is to any brand. We’re confident that we have that in place and are thrilled with the first phase. Belhaven has a loyal audience in Scotland, the wider UK and overseas and we want to create digital activity that engages and appeals to that audience and also to those who haven’t yet discovered Belhaven Best or our other brands.

Digital is the natural way to further leverage the presence we already have in Scottish Rugby and Golf and during the Edinburgh Festival at venues such as Assembly, Spiegel Garden and the Stand Comedy Club.”

The features of http://www.belhaven.co.uk include:

- UK shop selling a range of Belhaven products, gifts and merchandise
- Overseas shop – merchandise only
- Blog featuring Scotland Rugby stars, Gavin and Scott Hastings
- Competitions
- Pub finder
- Brewery tour booking

Mark Whitworth, Creative Director of Spring Corporation commented “It’s been a great opportunity to work with such a brilliant brand and a great client creating a digital strategy from the ground up. We’re already seeing results in terms of traffic, direct sales and data capture which will only increase as we roll out the rest of the plan. ”


Notes

Belhaven

Belhaven Brewery is located just 30 miles east of Edinburgh in the coastal town of Dunbar. It has a long history in Scotland, with the brewery dating back to 1719. Belhaven Best was launched in the Scottish market in 1991 and has been a spectacular success story for the Brewery becoming Scotland's number one selling draught ale.

Spring Corporation

Spring Corporation is a digital consultancy focusing on utilising internet technologies in new ways including mobile, touchscreen and bluetooth. The founding partners have worked solely online for the past 12 years providing digital strategy and expertise to a range of UK and international brands.

http://www.springcorp.co.uk

Contact
Belhaven Brewery
Gregor Mina, Marketing Manager, gregor.mina@belhaven.co.uk, 01368 869189.

Spring Corporation LLP
Marie Storrar, Partner, marie@springcorp.co.uk, 0131 558 5420.

Published on: 12:00AM on 9th June 2008