Cadbury has teamed up with independent online advertising and creative sales house w00t!media to release a new ‘goovie’ on Weebl’s Stuff, the cult animation and gaming website.

The spoof mini-movie of Frankenstein is the fourth ‘goovie’ in the series. It’s been created to promote Cadbury’s new product Creme Egg Twisted; a chocolate bar with Creme Egg goo inside. Frankenstein features Weebl’s Stuff characters Weebl and Bob playing out scenes with a Creme Egg Twisted monster they’ve created.

w00t!media represents Weebl’s Stuff and developed the creative idea alongside Cadbury and Starcom; the media planning and buying agency behind the campaign. The latest spoof movie follows on from those released earlier in the year to complement Creme Eggs’ Easter campaign, ‘Here today, Goo tomorrow.’ Previous goovies include Goo Fiction, Raiders of the Lost Goo and Goo-lien.

“Cadbury is releasing a new Creme Egg product, so this goovie has taken a slightly different direction - a monster made of broken Creme Eggs,” said Austen Kay, Director of w00t!media. “The original campaign got a great reception from Cadbury’s desired audience of 16 to 24 year olds on Weebl’s Stuff, so we’re confident this will be just as successful.”

The Frankenstein goovie can be viewed at goovies.co.uk/frank.html. At the end of the mini-movie there’s call to action for viewers to visit the Creme Egg Twisted site at cremeeggtwisted.com, to learn more about the new product.

About w00t!media
w00t!media is an independent online advertising sales house. We provide premium representation for digital entertainment and lifestyle publishers, offering an alternative media-buy to the large ad-networks. In particular, we specialise in sponsorship & promotion across niche websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.

For further information please contact:
Claire Armitt
flannel
01273 779449 / 07985 297842
claire.armitt@no-flannel.com

Published on: 12:00AM on 9th June 2008