WebCollage introduces new prospect engagement tool

Sales Advancer Enables B2B Sales Reps to Educate & Track Prospects Engagement During Sales Cycle

NEW YORK, NY -- WebCollage, a leading content exchange platform for manufacturers and their business partners, today unveiled Sales Advancer, the latest addition to its family of B2B solutions. By using the Sales Advancer tool, sales representatives will have a more efficient way to engage prospects and convert qualified leads into sales.

By automatically syndicating and embedding marketing assets – such as white papers, videos, brochures, data sheets, briefs, and more – into business partner websites, WebCollage ensures that manufacturers have consistent brand and product representation across partner websites. Sales Advancer extends WebCollage’s visibility into the B2B sales cycle by enabling business partner sales reps to monitor prospect engagement with marketing information. Customers using Sales Advancer will have the ability to:

* Engage prospects with current marketing assets
* Provide a better understanding of where prospects are in the sales cycle
* Gain knowledge of when prospects have accessed and interacted with marketing assets
* Recognize ideal timing to follow up with prospects
* Identify interests and buying decisions of potential clients
* Educate and inform prospects about valuable service and solutions

“Business partners generally encounter unique challenges when working with their prospects such as, identifying what drives their business decisions; engaging prospects with relevant product marketing content; and demonstrating strong relationships with manufacturers,” said Jed Alpert, Vice President of Marketing for WebCollage. “Sales Advancer helps sales reps strengthen their credibility among their prospects, and enhance their individual relationships with each prospect by understanding where they are within the sales cycle.”

Through four basic steps, sales reps can select the best product marketing asset from Sales Advancer, create a tracking link for that asset, email the link to the prospect via a personalized message, and follow up after receiving an email alert signaling that the prospect has interacted with the marketing asset.

“Transforming leads into sales is the greatest advantage of Sales Advancer,” added Alpert.

About WebCollage

WebCollage is the leading content exchange for manufacturers and their business partners -- retailers, VARs and distributors. Using WebCollage's patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their business partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and business partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit:www.webcollage.com or call 1.212.563.2112.

Press Contact

Horn Group
Leo Tignini, 646-202-9760
ltignini@horngroup.com

Published on: 12:00AM on 10th June 2008