AssetHouse Acquired by IPTV Platform Leader

AssetHouse, the leaders in Digital Proposition Management software for on-demand entertainment service providers, today announced that it has been acquired by IPTV platform leader Amino.

Headquartered in Cambridge, Amino is a global provider of IPTV set-top boxes (STBs), with 1.75 million boxes sold worldwide. It’s AmiNET STB solution is primed for deployment in a wide range of environments such as residential pay-TV, hospitality and healthcare, web TV, education & enterprise and new ‘connected home’ services.

The acquisition will enable Amino to build on existing relationships with telecommunication providers and help to broaden its offering by introducing AssetHouse’s AssetFactory software to backoffice environments of content providers across a range of industries – so that they can better sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.

In addition to the acquisition, Amino has announced the appointment of Andrew Burke as CEO. Previously, Burke was Chief Executive Officer of BT Entertainment, where he devised and ran the company’s IPTV initiative (BT Vision), pioneered their Digital Media Services and led their relationships with the media world.

The deal will see Amino continue its strategy of innovation, and is underpinned by the growth in the emerging market for online video services, according to Burke: “As the market for IPTV matures, technology is opening the door for telecoms companies to maximise opportunities through better services, targeted content and greater choice.”

“The opportunities here are enormous and are set to change the delivery of rich media to households,” he continued. “This is not only an opportunity for service providers to sell more IPTV, it’ marks the next step in consumer content delivery and distribution. Together, Amino and AssetHouse will close the loop between the set-top box and the merchandising, taking IPTV to the next stage.”

Jonathan Callcut, CEO at AssetHouse commented: “Under the Amino product umbrella we will be able to provide a far richer set of services . Our combined expertise and experience will create an exciting new proposition for content providers of all shapes and sizes, and we’re looking forward to taking it to a market that we already know is waiting for us.”

About Amino Communications

Amino Communications ( supplies the AmiNET™ series of set-top boxes (STBs), renowned for their low-cost and reliability. The AmiNET range materially reduces service operators’ capital expenditure, whilst offering the full range of specification required; MPEG-2 and MPEG-4 encoding standards, standard and high definition TV, personal video recording and home networking. The high performance coupled with the innovative design of Amino’s set-top boxes, has brought the series industry accolades and the company a leading position within the IPTV market.

The AmiNET series of IPTV STBs has been used in commercial deployments and trials in over 80 countries worldwide. Amino’s principal customers are telecommunications, broadcast and hospitality service operators. Generally, AmiNET products are supplied with the IntAct™ IPTV software stack pre-loaded.

Amino Communications is a wholly owned subsidiary of Amino Technologies plc. listed on the London Stock Exchange AIM, symbol AMO. Amino’s HQ is based near Cambridge, UK, with offices worldwide.

For further information, see:

About AssetHouse Technology

AssetHouse enables Content Producers to maximise the profitability of their content, Operators to deliver smarter, more profitable products, and Broadcasters and Web TV firms to deliver new products to a wider variety of interactive, Internet-based channels.

We call it Digital Proposition Management and it approaches the on-demand content business from a retailer’s point of view. Unlike the passive, hard-wired model, our Asset Factory™ software lets you step outside of delivery ‘silos’ to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.

Asset House was founded in 2000 and is based in Guildford, UK.

For further information, see:

Published on: 12:00AM on 11th June 2008