NetNames, the online brand monitoring specialist, today announces the launch of its new suite of Brand Monitoring solutions, designed to help protect brands against a range of threats caused by technical vulnerabilities, human error and aggressive criminal activity. The platform allows companies to discover who is targeting their brand online and so helps them to prevent harm, pre-empt attempted fraud and prioritise their brand monitoring using categorised results.

Brand Monitor, the umbrella product, allows companies to safeguard their assets against the increasing number of online threats. NetNames’ Brand Monitor will enable brand owners to:
• Detect and highlight threats to the brand from criminals, opportunists and careless employees
• Detect a vast range of suspicious activities online
• Receive up-to-the-minute information through an easy-to-use, intuitive control panel

Brand Monitor uses artificial intelligence technology developed by NetNames’ sister company, Envisional, which constantly monitors the internet, 24 hours a day, 365 days a year for potential threats to the brand. The results are then delivered through a browser-style control panel and categorised using the system’s automated intelligence.

“The threats that brands are exposed to online are only increasing in number and severity. Online speculators will register domains, covertly using your brand to attract traffic to gambling or pornographic sites for example. That is before you even consider the threat from disgruntled employees and organised criminals,” warns Jonathan Robinson, chief operating officer at NetNames. “Brand Monitor offers companies a continuous internet monitoring service to protect against a whole range of threats and crucially, illustrating these threats to brand owners before harm comes to the brand or indeed its customers.”

Published on: 12:00AM on 12th June 2008