London, UK: Friday 13th June 2008:, the online community which rewards its members for interacting with brands, today announced the appointment of its new UK managing director, Gareth Lambe. Lambe has been involved with since its launch in 2000, where he led the marketing division for the Ireland branch before assuming full client and revenue responsibility in 2003, as Ireland MD. More recently, he was based in Canada where he oversaw the successful Pigsback pilot project in Canada.

Michael Dwyer, co-founder and CEO of said, “Gareth has helped create a very successful operation in Ireland to the point where we now have a 20% share of the online display market. He is the perfect man to help replicate this success in the UK. His significant FMCG marketing and business development expertise is exactly what we need at this juncture of the business.”

Since the beginning of the year, has trebled the amount of FMCG brands working with them in the UK and it hopes to see this increase fivefold by Christmas. More brands are recognising as a way to improve their engagement with their core consumers leading to incredibly high levels of interaction and subsequently a better return on investment.

With the increase of ‘banner ad blindness’, can offer brands a new and alternative marketing solution to engage with a target audience.

Gareth Lambe, managing director of UK said, “ succeeds - where others don't - in creating an environment where consumers are seeking content, based on consumer brands, notably FMCG brands. has more than half a million active members who are willing to engage with these brands in meaningful ways, such as branded competitions, coupons, sample requests, brand features, campaign research, driving traffic to brand sites and registration campaigns.”

“Ultimately, we don’t want to interrupt people in their online experience. Every page impression aims to be a meaningful interaction with a brand. My focus this year is to demonstrate to brands and agencies out there why our solutions work.” Lambe continued.

Lambe began his career in New York, and later cut his teeth in the FMCG world of Pernod Ricard for several years, primarily on the Jameson Irish Whiskey brand.


For more information or to arrange an interview, please contact Hinda Smith or Leo Kellgren at immediate future on 0845 408 2031 or at /

Notes to Editors
About is an online marketing business with operations in Ireland since 2000, in the UK since 2005 and in Canada since 2007. The company operates in the most dynamic sector of the advertising industry (online advertising) and offers an exciting new model for advertisers and consumers. has developed an innovative and very engaging form of online advertising. It recruits a large community of members who are promised the benefits of rewards and entertainment in a very safe, controlled and targeted manner. Brands are both the source of’s content and of its revenue, as they pay to interact with the community in return for marketing fees. is not a website where the advertising is trying to interrupt the consumer’s experience. Advertising and marketing are the site’s raison d’etre and are welcomed by the consumer.

Current UK brand partners include L’Oreal, Simple, Typhoo, Virgin Holidays, Tesco, Sky, Intercontinental Hotels and John Lewis. For more information

Published on: 12:00AM on 13th June 2008