One of the leading affiliate marketing companies in Europe, Commission Junction, has been brought in to further strengthen House of Fraser’s affiliate marketing programme.

From 23 June 2008 Commission Junction is recruiting and ensuring that House of Fraser are working with a whole range of affiliate business models, which ensures a balanced and broad approach to the programme, including paid search, content, social communities, cashback and reward/loyalty sites.

The premium department store recently launched its first affiliate marketing promotion with Commission Junction on 26 June, which coincided with its Sale Event. Publisher recruitment, product feeds and other tools are all being set up ready for the sale and in preparation for the key Autumn and Christmas period.

Chris Bishop, Online Acquisition Manager at House of Fraser said “We’re excited to have brought Commission Junction on board to scale our affiliate marketing programme. Having launched our first transactional website in September 2007, our absolute focus is now to educate and work with the publisher community on what we can offer, which will drive new customers and therefore revenue increases for both them and us.

By building strong relationships, developing new and exciting tools and rewarding affiliates accordingly, our goal is to have the best retail affiliate marketing programme in the UK next year.”

Alison Guise, General Manager Europe at Commission Junction said, “House of Fraser is a fantastic retailer who we’re delighted to be working with to drive new, incremental customers through the affiliate marketing channel. The strength of the brand and its extensive product catalogue means great opportunities for promotion by affiliates.”

Commission Junction has recently been hired by a range of other retailers including: British Home Stores (BHS), Co-op Electricals, Xpango and Iceland Appliances to ensure success for each company’s affiliate marketing program.

- Ends-

Contact Details
ValueClick Europe
Celia Dixon
UK PR Executive
Tel: +44 (0)20 8785 5849
Email: cdixon@valueclick.com

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:

 ValueClick Media – global online advertising network and ad sales for advertisers and publishers
 Commission Junction – world’s largest affiliate marketing network
 PriceRunner – the UK’s most comprehensive and impartial price comparison service
 Mediaplex - intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.
For more information, please visit www.valueclick.co.uk.

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. The acquisition of the company by the Highland consortium in November 2006 marked the beginning an exciting new chapter in its history.
As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 150 years. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff & 10,000 concession staff through 5 million sq ft of selling space.
Customers can also shop at House of Fraser through the recently launched transactional website http://www.houseoffraser.co.uk.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 18th July 2008