Leading multi-channel full service eCommerce & eMarketing agency e-inbusiness has expanded its creative team with the appointment of Paul Cleghorn.

Cleghorn, who joins e-inbusiness from a consultancy role, has been appointed to oversee all web and email design projects and delivery with an immediate focus on developing a best practice web design strategy.

Bringing together a wide range of online design skills Cleghorn has over ten years experience of working in new media industries including: eCommerce, eLearning and Architectural Visualisation. Having previously worked with a number of leading retailers including: Sainsburys, Hertz, Debenhams, Woolworths and ASDA, Cleghorn also brings with him extensive retail sector experience.

Speaking about the appointment Cleghorn said: “Having worked in the web design industry for over 10 years I have seen a dramatic change in the role of web design and the growing importance placed on it by clients. There has been a strong move away from functional design to high impact creative that communicates to customers and engages with them. I am really looking forward to playing my role in taking the creative team at e-inbusiness forward and developing even stronger, edgier, on brand design for our clients.”

Joe Mountain, e-inbusiness co-founder said that recruiting Cleghorn was another indication of the continuing growth and development of the creative team at e-inbusiness. Mountain said: “Cleghorn brings with him a real wealth of web and new media design skills to the e-inbusiness creative team. He has a detailed understanding not just of design but of the impact clever design can have on the success of an eMarketing campaign or eCommerce site. As the online retail marketplace becomes even more competitive, fresh, impactful design that engages with your customers can be a key source of competitive advantage.”

Building online brands since 1999 for a large number of high profile retail clients including: New Look, Farrow & Ball and Radley, e-inbusiness understands retail business needs and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients. For further information visit: www.e-inbusiness.co.uk

Published on: 12:00AM on 21st July 2008