Kwickee, The World's First Mobile Information Exchange Launches

Brands, Publishers And Individuals Monetise Content Through The New mobile

Today, Kwickee launches the UK's first and only mobile information exchange. The platform enables mobile phone owners to browse and purchase entertainment and reference based content including 'how to' guides, facts, reviews, soap operas, life experiences and adult material. Kwickee also features more unique content such as guides on how to successfully buy lingerie for a girlfriend or the humorous diary of a thirty something divorced mother of three.

Over 100,000 pieces of the most diverse information are already available, which can be delivered straight to a mobile phone as a picture and up to 800 words priced between 50p and £1.50p.

Anyone can contribute a Kwickee to the data-base by simply registering at, and following the style guide. Once a piece of written work is submitted and accepted, professional editors (ex BBC, Time Out and Vogue) edit the work and make it available for download via the Kwickee mobile internet and website.

Large brands and publishers can also monetise their off-line content by making it available through the Kwickee mobile information exchange. At launch, NetDoctor, View London, New Carnet and Business Hotline Publications will all have content available as a Kwickee.

Because Kwickee is based on a revenue share model, each time a Kwickee is downloaded, the author or content owner, editor and Kwickee all get remunerated.

Mike Grenville, Kwickee Chairman and founder of mobile messaging forum 160

"Now that most mobile phones have good quality colour screens and with GPRS providing reasonable download speeds, the mobile phone is increasingly being used to access a wide range of information on the move.

"A key factor in the take up of both SMS and the internet is the ease with which users can share their own content. By enabling anyone to publish but with the added value of professional editing, Kwickee is set to be at the forefront of the growth of mobile information services."


For further information please contact:

Furqan Sed
PR Manager
+44 (0) 7782 190541

Stephen Green/Tim Banks
infomob Public Relations
+44 (0) 870 874 1324

About Kwickee

Kwickee is the UK's first and only mobile information exchange where users can send and receive relevant, targeted information on just about anything via their mobile phone. It's equivalent to eBay but for trading knowledge with a library as vast as Amazon and search capabilities equal to Google.

Published on: 12:00AM on 24th September 2004