Girlguiding UK selects Fusion Workshop as web partner

Girlguiding UK – the largest youth organisation for girls in the UK – is changing the way it communicates with its 500,000 membership with the help of a new online strategy from Fusion Workshop (

“For a youth organisation like ours, online presence is so important,” explains Aimee Lingman, Digital Strategic Manager, Girlguiding UK. “But with multiple content-rich sites, even straightforward maintenance is a drain on resources. We want to free up the web team to allow them to focus on quality and real added value, not just the basics. In the lead-up to our centenary year in 2010, this is an important strategic step for us.”

Fusion Workshop is already working on the project using the enterprise content management system (CMS) from Immediacy. When it is complete, Girlguiding UK will be able to share content between sites automatically, manage micro-sites alongside the main membership, public and youth sites, run blogs and message boards and manage content and distribution of its e-newsletters. The sites will each have their own branding and search options, and will all be fully compliant with the latest guidelines on accessibility and security.

“We chose Fusion Workshop as our web partners for the depth of experience they bring to the project,” says Lingman “And we chose Immediacy because, after a detailed evaluation of the options, we found it to be the only CMS that could do everything we needed straight out of the box.”

Consultant Andrew Lambert of MCL helped Girlguiding UK create and manage the evaluation process that resulted in the appointment of Fusion Workshop and Immediacy. “Basic requirements were that the new web sites had to meet certain standards on workflow, usability, functionality and ‘developability’ for the future,” says Lambert. “Plus, the chosen web partner had to be a good fit with the organisation in terms of its customer care and quality standards.”

Girlguiding UK had a relatively advanced bespoke CMS in place, and the organisation had invested in content-rich web sites as an efficient way of making information available widely.

“But the world moves fast online, and to keep such sites up to date in line with member expectations of functionality and usability is a huge challenge,” says Chris Short, Fusion Workshop’s Managing Director.
There were new rules on accessibility, and a pressing need to integrate the membership database with the online resource in order to manage communications more efficiently.

“The answer lies in getting the supporting technology right,” says Short. “Immediacy will provide a future-proof platform to support bespoke data integration, as well as all compliance and membership management needs. In the long run the new approach will save Girlguiding UK about two thirds of its maintenance and communication budget.”
The project is planned for completion by the second quarter of 2009. It will be carried out in phases such that the in-house team will be able to gradually migrate content across to the new CMS, starting with the main membership site.

Aimee Lingman again: “This web project will allow us to keep on improving the way we talk to our members and supporters of all ages. It is about building and maintaining a sustainable online presence.”


About Fusion Workshop
Fusion Workshop analyses, builds, develops, implements and manages business-driven web solutions for their customers. The company focuses on the following sectors: heritage & performing arts, travel & tourism, education, third sector & membership organisations, financial services and local government.

The company delivers web projects from consultancy through specification and development to completion and ongoing support. It specialises in integration and standards-based Internet projects, and prides itself on a structured (PRINCE2) project management approach with cross-functional teams. Its formal requirements gathering process uses the concepts of stakeholder representation, viewpoints and perspectives to ensure that requirements and quality criteria are captured for analysis.

Fusion Workshop is a Gold Partner with Immediacy, the leading UK content management system provider. The company works in Microsoft ASP.Net and SQL Server. It also has strong ColdFusion expertise (including migration of these systems to ASP.Net).

As a 'Knowledge Bank for Business' company, Fusion Workshop is classified as a high-growth business and previously achieved Third Place in Deloitte's Fast 50 Technology Awards.

Nick van Noorden, Fusion Workshop
Tel: 029 2066 6655 / Email:

Published on: 6:39PM on 27th January 2009