LeadPoint, the world’s first lead exchange market place, today announced that demand for leads is at an all time high.

“The summer months are traditionally a quiet time for intermediaries and in the past there hasn’t been much they could do about it. However, lead generation enables intermediaries to beat the summer slowdown and continue sourcing new business,” said Justin Rees, LeadPoint UK Head of Marketing. “Buying leads allows intermediaries to achieve a consistent flow of business in their sales pipeline when traditional marketing methods tail off. Irrespective of the time of year lead generation provides intermediaries with consumers who have actively requested to be contacted to receive advice.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Protection leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as compliment their existing business by getting into new markets.

“Intermediaries use lead generation in a variety of ways. Some use it as their primary source of new business while others use lead generation to “top up” when things are a bit quieter,” said Rees. “There are still hundreds of thousands of consumers going online looking for financial advice during the summer months. Unless you are an intermediary with online marketing expertise lead generation is the most effective way to reach these consumers.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media enquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179


Published on: 12:00AM on 22nd July 2008