LeadPoint, the world’s first lead exchange market place today announced that demand for life insurance leads has skyrocketed.

“We launched into life insurance just a few weeks ago and we are already trading over 200 life insurance leads a day”, said Nick Chapman, LeadPoint UK Managing Director. “Our new lead product has attracted new lead buyers but also enabled our mortgage brokers to get into new markets and supplement their income. We want to send a clear message out to intermediaries up and down the country that there are still opportunities to prosper even in the current climate.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as compliment their existing business by getting into new markets.

“Over the coming weeks and months we will be launching a number of new lead categories which will further enable intermediaries to thrive even in difficult market conditions;” said Chapman. “Lead generation is the most controllable and measurable way to source new business. There are hundreds of thousands of consumers going online everyday looking for financial advice and lead generation enables intermediaries to reach them at the touch of a button.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media enquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 24th July 2008