LeadPoint, the world’s first lead exchange marketplace today celebrates its second birthday in the UK.

“LeadPoint has come a long way in a very short space of time and we are delighted to be celebrating our second birthday in the UK,” said Nick Chapman, LeadPoint UK Managing Director. “In just two years we have grown to become a major player in the UK financial lead generation market. The number of leads traded a month has grown by almost 850% in the last year alone and we are now trading over 2000 leads a day. Our success over the last two years has been driven by the success of the companies we work with. Lead Buyers only come back and buy more leads if lead generation works for them and the phenomenal growth we have achieved so far proves that it does work!”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as compliment their existing business by getting into new markets.

“With hundreds of thousands of consumers using the internet to research or buy various products and services, the importance of online lead generation cannot be ignored,” said Chapman. “Lead Generation is the ultimate pay-per-performance form of marketing and in the current climate, companies are increasingly turning to companies like LeadPoint to help them source new business.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media enquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 30th July 2008