WATFORD, England, July 29 - Salmon Limited ("Salmon"), specialists in delivering eCommerce solutions, today announces the implementation of websites for three of The Regatta Group's ("Regatta") clothing brands:- Hawkshead, Craghoppers and Dare2b.

Chris Bulmer Group IT Director said; "We needed a solution that was quick to implement, will scale to meet customer needs as our online business grows and provide all the tools necessary for online marketing and promotion of our brands. Salmon introduced their eCommerce framework called SAFE(TM) ("Salmon Application Framework for eCommerce"), their eCommerce team and IBM WebSphere Commerce, and they collectively ticked all the boxes.'

Following the acquisition of Hawkshead in August 2007, Regatta was witnessing the cost of managing the brands on the web increase to levels which in the medium to long term, would have not been viable. Chris Bulmer continues; "We had little control over our website infrastructure which was increasingly disparate and outsourced across various suppliers. Our costs were becoming unmanageable and effort was centred on general web maintenance and technology - as opposed to launching new brands, special promotions or differentiation."

By using SAFE(TM), Regatta lowered development costs and obtained the ability to implement multiple production ready eCommerce solutions quickly and efficiently. In addition, each brand is ideally placed to develop additional websites to embrace new geographies, propositions, market segments or customer types quickly and easily.

Bulmer continues; "We have been really pleased with the results to date. Not only has Salmon proved to be a highly skilled systems integrator, with a unique fixed price approach that met our budgeting requirements perfectly, but they also exceeded our expectations when the Hawkshead site was implemented and launched in just 35 days. With increased flexibility and greater control over our online business, we can start focusing on the more innovative components of our business; including plans to optimise the customer experience, service our wholesale networks and expansion into other countries."

Craghoppers and Dare2b will launch in August and September respectively. Hawkshead has been live since June 2008. The websites are all built on a single instance of IBM WebSphere Commerce.

About SAFE(TM)

SAFE(TM) (The Salmon Application Framework for eCommerce) is a series of pre-configured, reusable and customisable eCommerce components which combine with a mature eCommerce project delivery methodology. SAFE(TM) facilitates the rapid delivery of very sophisticated eCommerce solutions, significantly lowering the risks inherent in launching a new eCommerce capability, or replacing an existing eCommerce platform.

In the interests of customer choice and commercial flexibility, SAFE(TM) can be implemented in three ways: either as a Software as a Service (SaaS) solution, as a starter store with rich 'out-of-the-box' capabilities, or as a framework to support a fully bespoke and extended eCommerce implementation.

About Regatta

The Regatta Group is a dynamic group of companies trading in the European Outdoor Industry through on-line, wholesale and retail. Regatta is the leading outdoor family clothing, footwear and equipment brand; Craghoppers is the leading authority in travel and outdoor gear, Dare2b is an all year round adventure adrenalin sports brand and Hawkshead is an outdoor clothing and footwear brand which is synonymous with the Lakes.

For more details about the brands within The Regatta Group visit their websites http://www.regatta.com, http://www.craghoppers.com, http://www.hawkshead.com and http://www.dare2b.com.

About Salmon

Salmon is a highly innovative global systems integrator whose commitment to on-time, on-budget projects is increasingly embraced by the leading names in retail, insurance and financial services markets. Since 1989, leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations - and to their bottom line. Salmon quickly understand business needs, creates realistic development schedules, and efficiently delivers solutions to plan; based around an ethos that marries a depth and breadth of development skills, with a management process that removes virtually all risk from successful project roll-outs. Customers include Argos, Ann Summers, Bristol & West, Halfords, ICI Paints and Swiss Re.

Salmon is headquartered in Watford, Hertfordshire and has offices in the US, China and Australia. For more details about Salmon visit http://www.salmon.com

Published on: 12:00AM on 29th July 2008