LONDON 30 July 2008 – Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has appointed its first Creative Director, bringing in Nikola Goger to join the strategic management team.

Goger, who joins e-inbusiness from PXP in Vienna where she was Creative Director, has been appointed to oversee all creative output from the agency and build upon its current design and innovation service. Goger will also be tasked with working with clients to develop their brand strategies and enhance their online propositions.

Bringing together strategic creative design and brand management expertise, Goger has over 10 years experience working in the field of digital and interactive media and has won a number of leading European industry awards including: ifdesign, reddot and the bronze effie. Goger started her career at Argonauten/Grey Interactive in Munich and Dusseldorf. She also worked as a freelance Creative Director for agencies including DDB Berlin and Düsseldorf and founded the design bureau DesignDirektorat before joining PXP. Agency-side brand guardian for Coca-Cola in Germany for three years, Goger has worked with a number of leading global brands including several Procter & Gamble and Henkel brands.

Speaking about the appointment Goger said: “It’s a privilege to join the talented and innovative team at e-inbusiness. I have been impressed by the energy and skill they dedicate to the high quality work they deliver for clients. I thrive on working with brands to help them develop highly effective online propositions and understand the challenges faced in the digital marketplace. I now look forward to working with the team to ensure we continue to respond to our client needs and develop innovative new solutions and services that help them develop their online businesses.”

Nigel Corp, e-inbusiness Chief Operating Officer said that recruiting Goger was representative of the continuing growth and development of e-inbusiness. He said: “We are thrilled to have Nikola join our team as Creative Director. Her exceptional talent and strategic foresight will add real value to both our business and our clients. She has extensive experience of leading creative teams and brand guardianship in the digital sector and understands in detail the challenges faced by brands today as they try to gain online competitive advantage in crowded marketplaces. I look forward to her bringing drive and determination to this new role.”

Building online brands since 1999 for a large number of high profile retail clients including: New Look, Radley, Farrow & Ball, The Conran Shop, The Jacques Vert Group and Dreams e-inbusiness understands retail business needs and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients. For further information visit:

Published on: 12:00AM on 30th July 2008