Mailtrack, the digital marketing solutions provider, has announced the appointment of Gary Powell as Head of Sales and Customer Relations.

Powell, who joins Mailtrack from LBM Direct Marketing where he was Consultant Sales Director, has been tasked with accelerating the company’s organic growth through an aggressive client acquisition plan, bringing Mailtrack’s new technologies and proven incumbent expertise deeper into the Digital MSP marketplace. Powell will be structuring his teams and defining the market approach to execute the desired growth strategy.

With over 20 years of experience heading up strategy and sales teams, Powell has a proven track record of nurturing and managing successful client relationships. He previously held senior roles within Equifax Plc, D&B and Experian. During his time at Equifax, Powell was responsible for implementing a new client acquisition strategy that achieved significant growth in revenue, gross profits and market share.

Powell joins Mailtrack at a time of rapid growth for the company, which has seen it recruit eleven new members of staff in the last two months alone and secure high profile new business wins in both the automotive sector and public sector.

Commenting on his appointment, Gary Powell said: “The number of recent appointments and new business wins are testament to Mailtrack’s commitment to growing the business and I am delighted to have joined Mailtrack at this point in their journey. Building on this and driving significant growth with our new technologies is a very exciting challenge for me.”

Guy Marson, Managing Director at Mailtrack said: “Gary brings with him a great track record of leading strategy and sales teams in a variety of industries and we are very pleased to have him join our senior management team. He will assist us in implementing our aggressive growth strategy for the next 2 years and beyond. Despite present economic uncertainty, these are still very exciting times for the digital space.”


About Mailtrack

Mailtrack delivers digital marketing solutions to organisations across all industry sectors; working directly with major brands and agencies alike to solve real issues faced by marketers in the ever changing world of digital marketing.

Established in 1999, Mailtrack is independently run and with its customer acquisition specialist arm Mailtrack Media and its customer retention specialist team ProDigital, the company has developed its own Customer Lifecycle Marketing methodology which advises clients through every stage of their relationship with customers to produce the maximum return on marketing investment.

Deploying the very latest in technology, Mailtrack’s services include email and mobile marketing, media planning and buying, list broking, search engine marketing, creative design, streaming, virals, online coupons, and digital surveys. Mailtrack also provides clients with fully managed or self-serviced hosted solutions and consultancy.

Mailtrack co-founded the Email Marketing Council and is also a member of the DMA. Mailtrack Media has been the named the largest independent list broker by Precision Marketing magazine in the UK since 2006.

Published on: 12:00AM on 30th July 2008