- the online store of the UK's leading music, film and games specialist, has launched a customer ratings and review feature on its website, further improving its award wining usability and the consumer shopping experience.'s digital marketing agency of six years, Manchester based Code Computerlove ( <; ) has developed the new facility for the online retailer.

Dave Elston from said: ""The ratings and reviews feature gives a new level of information and advice to our customers, making it easier for them to choose what they want from"

Code account director James Barley said: "This is the latest development in's continued programme of site enhancements and supports its new 'Get Closer' proposition. The 'Get Closer' tagline sums up how gets people closer to what 'moves' them - closer to music, film and games; and how the brand gets people closer to each other.

"The website developments follow in-depth consumer research into retail user-experience, ongoing reviews of site metrics and customer behaviour.

He added: "Peer to peer advice is more popular and influential than ever in helping shoppers make a purchase decision. So rather than going to a separate review site to get feedback and information on a new album, DVD or game, reviews and ratings are all on the hmv site alongside the products." has scooped a number of awards for its usability and user experience, including a Revolution Award for the Best UK Retail Website
2008 (and Best Affiliate), the Most Usable Website in the 2007 Webcredible Ecommerce Usability for High Street Retailers poll (Sept 07) and consistently appears in the Top 100 Retail Websites tested by The Retail Bulletin and Sitemorse.

Published on: 12:00AM on 30th July 2008