Swedish newspaper Aftonbladet, with Europe’s most visited newspaper website, in co-operation with leading content management software vendor Polopoly, today launch the multiple award-winning premium service The Weight Club as a stand-alone turnkey solution to other media players on an international scale. The Weight Club is Scandinavia’s most successful premium service online ever – providing an opportunity for high-traffic media websites to increase their online revenues with a minimized time-to-market.

Aftonbladet.se, with nearly 6 million unique visitors monthly, initially launched the Weight Club in May 2003. This premium service has acquired more than 110,000 paying customers in the first year of operations, reaching profitability two months after the initial launch. The Weight Club combines Aftonbladet’s editorial expertise and long history of online pioneering with Polopoly’s technical know-how and experience from working with the most demanding media players.

The Weight Club offers its’ subscribers detailed diets and exercise programmes tailored to each individual user, including hundreds of healthy and simple recipes. Members receive online support through experts’ advice, member communities and easy-to-follow progress monitors. Several different subscription options are available, starting at €30.

As of today, the Weight Club is being offered to other leading online media companies internationally that wish to take advantage of large traffic volumes, converting free visitors to paying subscribers. The Weight Club solution uses a scientifically proven weight loss method in combination with cutting edge personalized web technology. The premium service is offered as a white-label turnkey solution, ready for launch in any language with a minimized time-to-market.

The Weight Club solution will be presented to the international media community in full scale at this year’s annual Ifra/WAN/FIPP World Electronic Publishing Conference in Prague on November 3 to 4.

Notes for Editors:
1. Aftonbladet Nya Medier AB is a company within the Aftonbladet Group, initializing and developing projects in digital media channels. Its main task is to develop Aftonbladet as a media entity, ensuring its position at the technical forefront. Aftonbladet Nya Medier manages and develops aftonbladet.se, Scandinavia’s leading news site on the web. Aftonbladet Nya Medier also distributes news via radio, web-radio, web-TV, WAP, PDA and teletext (Kanal 5).

2. Polopoly is a fast growing, profitable Swedish company that develops systems for content management, personalization and commerce. Polopoly’s customer list include companies like IKEA, Stockholm University, The Swedish Home Office, Swedish Television, Luxair, Dagens Nyheter, The University of Edinburgh, Aftonbladet, Expressen, YouthNet UK, Coventry University, British Bankers’ Association and University of Sheffield. See also www.polopoly.com.

For more information:
Göran Fröjdh, Business Developer, Aftonbladet Nya Medier AB, +46 8 5625 2956, +46 70 676 2413
Bella Tidblad, Product Manager, Aftonbladet Nya Medier AB, +46 8 5625 2915, +46 70 676 2405
Gustaf Sahlman, CEO, Polopoly, +46 8 506 782 99, +46 704 47 82 99
Kåre Halldén, Marketing Director, Polopoly, +46 8 506 782 86, +46 704 47 82 86

Published on: 12:00AM on 27th September 2004