Following a competitive pitch, Cancer Research UK have selected Essence www.essence-media.co.uk to design and build two major web projects centred around the theme of Social Giving.

Both projects are being sponsored by the charity’s Innovations team, and are designed to make Cancer Research UK supporters’ experience more personal and bring donors together online. The sites are scheduled to launch in September this year. Essence were selected following their recent delivery of Cancer Research UK’s Alcohol Awareness iGoogle gadget, which helps users track their drinking over time and get health related information based on their habits.

Darren Tickle from Cancer Research UK said “We chose Essence because of their track record of delivering complex design and build projects quickly and on budget, and their pro-active, creative approach to web development. They have helped us shape our requirements thanks to their broad ranging expertise”.

Andrew Shebbeare, Partner at Essence, said “We are thrilled to have been chosen to deliver such innovative projects for such a good cause. With this brief Cancer Research UK are taking the best of the latest web applications using elements of social networking, targeted fundraising and group giving. It is truly exciting to be building systems that will change the way we give and the way we think about charity”.

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About Cancer Research UK:

• Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.
• Cancer Research UK carries out world-class research to improve understanding of the disease and find out how to prevent, diagnose and treat different kinds of cancer.
• Cancer Research UK ensures that its findings are used to improve the lives of all cancer patients.
• Cancer Research UK helps people to understand cancer, the progress that is being made and the choices each person can make.
• Cancer Research UK works in partnership with others to achieve the greatest impact in the global fight against cancer.

About Essence:

• Essence, launched in June 2005, is an independent full service digital agency and strategic marketing consultancy based in London. Essence has built a reputation for its fact based approach to creating real value for their clients through in-depth analytical insight, aggressive media buying and rigorous creative optimisation.

• Despite their relative youth, Essence have built an impressive group of clients across a range of industries. These include Google, TalkTalk, Electronic Arts, PKR and Barclaycard.

• Most industry rankings place Essence in the top 15-20 digital agencies in the UK by turnover.

• In a recent survey conducted by Billets concerning online media rates within the industry, Essence was described as “exceptional” and were benchmarked at 54% of the market.

Further Information:

Andrew Shebbeare,
Partner,
Essence
andrew.shebbeare@essence-media.com,
020 7633 3851

www.essence-media.co.uk

Published on: 12:00AM on 15th July 2008