LeadPoint, the world’s first lead exchange marketplace, today announced that it has launched Protection leads.

“We are very excited to announce the launch of our new Protection Leads product. The new lead category will enable intermediaries to get in touch with consumers who want either Personal Life Cover or Mortgage Protection. In addition lead buyers can also choose consumers who want Critical Illness cover with either type of policy,” said Nick Chapman, LeadPoint UK Managing Director. “By launching into Protection Leads we are taking another step on the way to becoming the number one lead provider in the UK.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA leads and now Protection leads. Intermediaries can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“LeadPoint has already established itself as a major player in the UK Mortgage and Loan markets and with the launch of the Protection lead vertical we hope to achieve the same success in the Insurance market,” said Chapman. “In the current climate, brokers need to look to new markets and revenue opportunities and our Protection leads will allow our current customers to get into new markets and also attract new lead buyers to our marketplace.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179


Published on: 12:00AM on 1st July 2008