Irvine, CA – HyperDisk Marketing, Inc,, the leader in strategic eBusiness services, technology implementation, and full-service eMarketing rollouts for the hospitality industry announced today that it became the digital marketing partner of Joie de Vivre Hotels to expand distribution and visibility of the portfolio; enhance interactivity of the hotel sites through innovative technology; and increase conversions of “lookers-to-bookers” with improved site architecture and sales functionality.

HyperDisk has differentiated itself through both strong technology and marketing expertise. HyperDisk has developed several proprietary applications for use within the hospitality. They have created both a unique content management tool (Hyper-Portal) and a booking / ecommerce toolset (Hyper-Res). The company has also developed a unique customer email management system for sorting, centralizing and distributing targeted e-communications (Opt2U).

With over 700 million Internet users worldwide and nearly 77% of all US households using the web, it has become central to HyperDisk’s overall marketing service matrix. HyperDisk uses a Fusion Marketing methodology to address this new dynamic and combine a strategy of traditional and non-traditional (web) marketing services.

“Joie de Vivre Hotels, California’s largest boutique hotel operator, has built a reputation for creating one of the most unique collections of lifestyle businesses in the U.S.” said Steven V. Seghers, HyperDisk Marketing’s president. “Our creative mindset combined with our core business philosophy meshes extremely well with their corporate culture while expanding their revenue generation potential. We will be very excited to see the first results of our partnership.”

About HyperDisk Marketing

Founded in 1993, HyperDisk Marketing Inc. ( has been a leader in strategic eBusiness services, technology implementation and full-service emarketing rollouts for companies nationwide. Based in Irvine, California, HyperDisk has a nuanced service strategy focused on assisting clients to drive immediate sales results through proactive brand ignition, online creative development, search engine marketing and through the development of aggressive Fusion Marketing techniques.

HyperDisk Marketing seeks to address the following critical areas for clients:
Brand development and web integration
Web creative development
Business marketing assessments
Search engine marketing
Operational Internet integration
Industry comp analysis
Online marketing audits and recommendations
Strategic ecommerce solutions
Tactical revenue generation

About Joie de Vivre Hospitality
Based in San Francisco, Joie de Vivre Hospitality ( is a creative collection of lifestyle businesses. As California's most prolific hotel operator, the Joie de Vivre portfolio encompasses 37 hospitality businesses in California, including 30 boutique hotels. These properties represent a total of over 2,800 rooms and include five distinctive restaurants and bars. The company also owns and operates San Francisco's largest day spa, the Kabuki Springs & Spa. Each property celebrates California through a unique visual style, uncompromising design principles, one-of-a-kind amenities and personalized service. "Our goal," notes Joie de Vivre founder and CEO Chip Conley, "is to create landmark destinations full of soul and personality."


Published on: 12:00AM on 10th July 2008