Matt O’Brien, client services director at digital direct marketing agency Cheeze, - a member of Digital Marketing Group plc, has been made managing director of the agency.

O’Brien takes over the reigns from Katherine Jerman who, retaining her title as ‘founding partner’, will take a six month sabbatical from the agency, returning later in the year to act as a consultant to Cheeze and parent company, Digital Marketing Group.

In his new role O’Brien will take full responsibility for the growth and direction of the agency, reporting in to Digital Marketing Group’s CEO, Ben Langdon, with a seat on the group’s Operations Board.

O’Brien will be supported by the Cheeze management team - director of innovation, Jamie Riddell, associate directors, Peter Oxlade and James Lunn, group head advertising, Tim Cook and group head web 2.0, Donna McGrory. Jenny Stollery and Kirsten Sangster also join the management team, with Stollery being promoted from group head advertising to associate director and former financial controller Sangster made finance and operations director.

The changes follow a successful first half of the year for the agency, which has seen new hires across all levels of the business driven by prestigious wins such as Canterbury of New Zealand and PDSA.

O’Brien joined the agency a year after its launch in 2000 and quickly rose through the ranks, progressing from media account manager to become client services director in 2005.

Commenting on the changes, Ben Langdon, CEO, Digital Marketing Group, said: “As a founder member of the Cheeze team who has played a big part in its success, Matt is the natural choice to take the agency to the next level of its development. I’m delighted to have him in charge of the business. For Katherine, who has spent the last decade building the business, this is a well deserved sabbatical. She goes off with a successful year behind her and strong team in place making the agency robust at all levels, and I’m delighted that she will be returning to the Digital Marketing Group family to bring her invaluable experience to this new role.“

About Cheeze
Founded in 1999, Cheeze is one of the UK’s leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, Cheeze was acquired by the Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.
Cheeze offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .In-house tools include Bid999™ for search marketing and BLAD for Blogvertising and Podvertising.

Clients include: Budget Car Rental, PDSA, Holiday Cottage Group, Imaginative Traveller, AXA plc, BUPA, Transform Medical Group, RSPCA Pet Insurance and Canterbury of New Zealand.

In 2007 Cheeze was ranked 14th in New Media Age’s top 100 media agency rankings and in 2008 the agency took 10th place in its Marketing Services Guide search agency rankings.
Cheeze is a member of the IPA and DMA.

About Digital Marketing Group:

Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

For more information please visit:

For further information, please contact:
Kirsty Langan, PR consultant, Cheeze
M: 07779 583 594

Published on: 12:00AM on 2nd July 2008