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London, Tuesday 28th September 2004: London based behaviour analytics company, WebAbacus and Cambridge based digital data collection company, Clickstream Technologies, have today signed a partnership agreement to offer the most comprehensive, flexible and scaleable web analytics solution available to date and their first joint customer is already live.

WebAbacus is a leading provider of enterprise web analytics with an excellent reputation for effective, robust and scaleable solutions for e-marketing and e-commerce. Clickstream has a unique and patented digital data collection technology that provides the most accurate, flexible and ready to use source of data on customer behaviour and commercial transactions from any http. environment. By combining the strengths of the two companies WebAbacus and Clickstream firmly believe that they will be able to offer a compelling best of breed solution that will rise to meet the challenges of a demanding market looking for the most effective web analytics suppliers.

Brewster Barclay the CEO at Clickstream Technologies commented “We are delighted at the prospect of working with WebAbacus. The website is widely recognised as a critical communications channel, a source of insight into customer opinion and behaviour and a commercial transaction window. Therefore the selection of a solution that can accurately and reliably give a clear insight into website performance and deliver that information
in a flexible form is key. I am confident that WebAbacus and Clickstream can deliver a new breed of solution upon which critical decisions can easily be made to optimise the website, improve the user experience and guarantee
successful transactions”

Dan Drury the CEO at Webabacus added “The Webabacus and Clickstream partnership offers a unique non- disruptive, low cost of ownership solution. In a competitive world there is a need to regularly change and update content and add new products which usually involves manual intervention to tag pages which costs time and money. The Clickstream technology automatically instruments all content ensuring that there is no disruption to the accuracy or availability of data and the show goes on. WebAbacus already have an excellent reputation for their in depth understanding of data issues and we believe that the Clickstream data source will be an excellent weapon in an increasingly demanding market.”

About Clickstream Technologies

Clickstream Technologies plc has a unique and patented digital data collection technology that delivers the most accurate digital dataset available today. Clickstream gathers data in real time to give a dynamic and comprehensive insight into user behaviour and commercial transactions on web sites and all other digital data channels. Clickstream is then able to collate, transform and transmit the information and deliver a timely, insightful and ready-to-use data source upon which critical business decisions can be made

Clickstream Press Contact

Sue Wallis
133 Station Road
Impington
Cambridge CB4 9NP
Email: sue.wallis@clickstream.com
Tel: +44 (0)1223 233799
Fax: +44 (0)1223 233818

About Webabacus
WebAbacus’ highly flexible and powerful online behaviour analysis software is the product of choice for organisations who are serious about maximising online marketing and improving the service they deliver to their customers by understanding their online behaviour. Now in its fifth release, WebAbacus software is in use at companies across the world, including Volkswagen, Reuters, Waitrose, Ocado, Thistle Hotels, TNT, Confetti, Screwfix, Haymarket, Centaur Communications, Department of Health, Littlewoods Casinos, Tussauds, Barclays, VISA, Aviva and many more.

WebAbacus Press Contact

Joanne Wilkinson
Lighthouse PR
54 Haymarket
London SW1Y 4RP
t: +44 20 7968 4862
e: jwilkinson@lighthousepr.com

Published on: 12:00AM on 28th September 2004