Mercado, leading eCommerce solution provider, today announced that it has joined Bazaarvoice Radius (, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors. Through Bazaarvoice Radius, Mercado now offers marketers an integrated social commerce tool that combines site search and merchandising with Bazaarvoice to deliver a shopping experience that brings shoppers closer to a purchase decision by adding relevant and compelling reviews and ratings to the criteria by which shoppers navigate and select items for purchase.

"Customer-to-customer conversations and user-generated content are top of mind for marketers – in fact 9 out of 10 marketers plan to add Web 2.0 capabilities this year," said Brett Hurt, founder and CEO of Bazaarvoice. "The integration between Bazaarvoice's social commerce platform and Mercado provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales."
In today’s online shopping world, when it comes to products there's more choice than ever – more choice than any one shopper can handle. To succeed in eCommerce, it's critical that online retailers understand their shoppers and know how to help shoppers move to a buying decision.

Through the integration of Mercado and Bazaarvoice, online retailers can:

• dynamically adjust the order of their search results based on the product review rating

• display product ratings in search results, as well expose ratings through dynamic navigation and sorting options; this allows shoppers to quickly find and read reviews on products before making their buying decisions – shortening the path to purchase

• differentiate themselves by offering a truly unique and engaging online shopping experience

"Social commerce is an area that holds tremendous potential. Shoppers are increasingly looking for peer reviews before making a purchase which is evolving the nature of e-commerce”, commented Rich Beattie, Vice President of Mercado Europe. “By having reviews and ratings from Bazaarvoice, we are able to provide our clients with a new dimension of merchandising which empowers the shopper to take advantage of user generated content to make the right shopping decision.”

As a participating member of Radius, Mercado has access to the ideas, technologies, and tools needed to integrate social components into their existing offerings. In turn, marketers considering user-generated content can use Radius to quickly understand how to leverage their existing investment in Mercado to maximise returns. Qualified partners gain immediate access to XML data feeds; web services APIs, and implementation support from the Bazaarvoice team. The program also helps partners market their Bazaarvoice Radius integrations through the Bazaarvoice web site, webinars, and case studies.

“Our participation in the Bazaarvoice Radius program means our retail customers can make ratings and reviews part of their overall online strategy,” Beattie continues. “Their customers will have an improved shopping experience which will help build trust in the brand and encourage repeat purchases. This coupled with the peer recommendations in one place makes it a winning strategy.”
For more information about Bazaarvoice Radius, visit

For more information or to arrange an interview, please contact Zaireen Iskandar at immediate future on 0845 408 2031 or at

About Mercado

Mercado is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Arcadia, Argos, Blacks and Millets, Charles Tyrwhitt, Majestic Wine, Scotts of Stow, Ted Baker and Zavvi (formerly Virgin Megastores) are some of the companies benefiting from Mercado’s solutions.

For more information about Mercado, please visit

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimisation, and syndication across the Web and to offline channels.

Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy's, Office Depot, Inc.,, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company's Web site at, read the blog at, or email

Published on: 12:00AM on 3rd July 2008