Leading price comparison sites moneysupermarket.com and travelsupermarket.com have today moved their search engine marketing technology and services to Efficient Frontier.

The decision to move to Efficient Frontier was based on its proven technology and knowledgeable account development team. It will optimise and manage huge complexity across hundreds of thousands of keywords and hundreds of different conversion metrics for moneysupermarket.com and travelsupermarket.com across their search campaigns.

Efficient Frontier will drive efficiency and support the price comparison sites' growth strategy using its patented portfolio management technology. Using this technology, bid management is optimised and automated using complex algorithms mirroring those used on Wall Street in order to achieve a higher level of return on investment across an even greater scale of campaigns.

Alan Harding, Head of Search at moneysupermarket.com, said: "Search is one of the most important channels for us to drive activity to our websites. After a very thorough examination of search engine marketing businesses, we have chosen Efficient Frontier to work with our in-house team of search professionals. Its technology and expertise will help us manage our complex search campaigns, which span many different industries."

David White, General Manager of Efficient Frontier Europe, said: "We're delighted that moneysupermarket.com has chosen to work with us to leverage our highly evolved technology to manage its large scale search campaigns. By combining its extremely sophisticated advertiser requirements for its search campaigns with our unique portfolio optimisation technology, it will get even greater returns from its marketing investment."

About moneysupermarket.com and travelsupermarket.com
moneysupermarket.com and travelsupermarket.com are price comparison sites designed to save consumers time and money. Consumers using the sites have access to an email-alert service and to more than:
• 50 energy tariffs
• 20,000 mobile phone deals
• 20 broadband providers
• 60 car insurance providers
• 60 home insurance providers
• 600 airlines
• 150,000 hotels
• 4,000 mortgages
• 4,000 savings accounts
• 300 credit cards
• 500 personal loans
• 300 current accounts.
About Efficient Frontier
Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500 million in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/

For further information, please contact:
Andrea Gissdal / Sarah Musselbrook
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801

Published on: 12:00AM on 3rd July 2008