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UK's Leading Provider of Localised Information to Move to Accipiter’s AdBureau Ad Management Solution and Trafficking Service

LONDON, UK and RALEIGH, NC – September 29, 2004 – Accipiter Solutions, Inc., the world’s 3rd largest ad management technology company, today announced that UpMyStreet.com Ltd, the UK’s leading provider of local information, has signed a contract for AdBureau, Accipiter’s hosted ad management solution. UpMyStreet is also one of three major European customers to sign on with Accipiter’s newest online trafficking service.

UpMyStreet offers an invaluable service to consumers and businesses across the UK. The website helps people make important decisions about their home and local neighbourhood, whether they want to research and find a new place to live, find the best deals on household bills and home moving services, or make the most out of living in an area. Users simply enter their postcode or town on the site to access a wealth of relevant information and tools.

After evaluating other solutions on the market, UpMyStreet ultimately decided to migrate from a competitive ad management application to go with AdBureau based on many factors including the vast array of business critical features such as complex targeting as well as Accipiter’s exceptional level of professional services.

“UpMyStreet uniquely offers advertisers the ability to target advertising based on the location that the customer is browsing on the site, therefore our ad serving requirements are complex and involve large amounts of data,” says Julia Grinham, commercial director for UpMyStreet. “We will be re-launching the site in 2005 and anticipate significant growth in our ad serving requirements. Therefore, we required a flexible and scalable solution that would meet those exact needs. We have every confidence that AdBureau will prove to be the right choice.”

Accipiter’s trafficking service is a new offering in the UK, based on the increasing demand of UK online publishers and changing market conditions. While Accipiter has signed on three other customers to the service, UpMyStreet will be the first full-time user of the new service. Mike Keaton, Accipiter’s director of European operations, knows that, “When using a traffic management service, it is essential that the customer have a good working relationship with its vendor. UpMyStreet and Accipiter are both confident that we will work well together to exceed all of their business needs.”

AdBureau delivers the same sophisticated ad management capabilities as Accipiter’s flagship online advertising technology, AdManager, but in a cost-effective outsourced solution. Online publishers can get up and running quickly and economically with AdBureau, while increasing targeting capabilities, speeding ad delivery, and monitoring and controlling inventory projections in real-time. Not only does AdBureau offer the same competitive differentiators of AdManager V7, you also get the same robust architecture for uninterrupted ad serving, all leading to increased productivity and reduced ads serving costs.

About UpMyStreet
UpMyStreet is the UK’s leading provider of local information, offering an invaluable service to consumers and businesses across the UK. The website helps people make important decisions about their home and local neighbourhood, whether they want to research and find a new place to live, find the best deals on household bills and home moving services, or make the most out of living in an area. Users simply enter their postcode or town on the site to access a wealth of relevant information and tools.

Key features of the site include:
•A comprehensive Property section including Property Prices and Property for Sale or Rent
•The Local business directory FindMyNearest
•Decision Tools to help find the best Mortgage, Home Insurance, Electricity & Gas suppliers
•Local message boards that enable users to canvass grass-roots opinion on a local area
•Information on local Education, Transport, People, Council Services and Maps

For more information, please visit www.upmystreet.com/aboutus/.

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With more than 350 customers worldwide, over 49 billion ads are served each month using Accipiter’s technology. Accipiter executives strive to be industry thought leaders through work with the Internet Advertising Bureau and Online Publisher’s Association. Accipiter offers a site-side ad management software solution, AdManager V7, and a hosted solution, AdBureau. Accipiter leads the industry with over six years of experience in implementing behavioral targeting technology, and recently introduced the new Visitor Information Behavioral Engine (VIBE). For more information, please visit www.accipiter.com.

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AdBureau is a trademark of Accipiter Solutions, Inc. Other product and company names herein may be trademarks of their respective owners.

Media Contacts:
Shawn Ramsey-Kroboth
SRK Communications for Accipiter
Office: +1 919-359-0947
Mobile: +1 919-621-0737
shawn@srkcommunications.com

Steve Perks
Accipiter
Office: +44 (0) 20 7830 9783
Mobile: +44 (0) 79 19090195
sperks@accipiter.com

Jennifer Evans
PR Manager, UpMyStreet
Office: +44 (0) 20 7802 2923
Mobile: +44 (0) 77 9340 0391
Jennifer@upmystreet.com

Published on: 12:00AM on 29th September 2004