192.com finds The Search Works

07 July 2008, London, UK – The Search Works, the digital performance marketing company and the UK’s largest search specialist, today announces that it has been appointed by 192.com, to drive traffic to its people finder - the largest in the UK. After a three-way competitive pitch, The Search Works landed the account thanks to its unrivalled creativity, flexibility and proactive approach.

The primary role of The Search Works will be to drive traffic to the people search function including their subscription electoral roll service. This will be done in part by reviewing 192.com’s search editorial and taking a more creative approach to keyword purchase.

Katie Gardner, 192.com’s Marketing Manager, commented “We required an agency with a fresh and creative approach that could offer a level of flexibility that would compliment the unique requirements of the product. We are confident The Search Works’ experience of providing innovative search strategies will help 192.com achieve its overall business goals.”

Chris Simpson, The Search Works’ interim MD, said of the appointment “We are thrilled to be working with the UK’s leading people finder. 192.com has become one of the most widely used directories in the UK and with the recent addition of the fantastic Super Zoom feature on the site’s online mapping service, 192.com is rapidly increasing its dominance.”

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About The Search Works

Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

About 192.com

192.com is the de facto standard search engine for finding people, business and places in the UK. Established in 1997 by Alastair Crawford, founder of UK-Info Disk and Passado.com, the multi award winning 192.com has over 5.5 million users accessing unequalled breadth and depth of data.

192.com searches over 630 million records including free directory enquiries, local business listings, interactive mapping, aerial photography and property reports.

For further information, please contact:
Tom Pearson / Andy Nankervis
Firefly Communications
TheSearchWorksTeam@fireflycomms.com
+44 (0)20 7386 1554

Published on: 12:00AM on 7th July 2008