LeadPoint, the world’s first lead exchange marketplace, today announced that it has launched a new user interface which will enable lead buyers to maximise their return on investment from buying leads.

“LeadPoint is committed to making lead buying as easy as possible for lead buyers,” said Nick Chapman, LeadPoint UK Managing Director. “We have launched a new user interface for all our lead buyers to simplify their lead buying experience which will give them more time to talk to customers and therefore make more money from buying leads. Every lead buyer is different and we have implemented a number of new tools to make the platform even more flexible. This includes things such as allowing lead buyers to cap the number of leads they buy on a daily basis during the week and at weekends.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Protection leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as compliment their existing business by getting into new markets.

“Lead generation is all about return on investment and LeadPoint provides lead buyers with every resource imaginable to help them make their lead generation campaigns a success. The new user interface puts even more useful statistics at the fingertips of lead buyers. Within a matter of seconds they will be able to assess their current lead buying activities and make any necessary changes. In the current climate it is vital that lead providers do everything they can to enable their customers to concentrate on giving advice to consumers and not spending hours managing their lead buying campaigns,” said Chapman.

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179


Published on: 12:00AM on 8th July 2008