Esselte, Europe’s leading office supplier, has appointed digital marketing solutions provider Mailtrack to deliver its monthly communication programme to end users of its Leitz brand.

Mailtrack will design and distribute the monthly email newsletter entitled ‘Leitz Office Games’ to purchase decision makers within companies, who are responsible for selecting office products.

The content of the newsletter is informative and supportive to the target consumer, with product information limited to new and innovative products. The newsletter also features hints and tips from Sharron Davies for exercising at your desk to differentiate it from other product catalogues.

Esselte selected Sharron Davies for the campaign in part as an Olympic tie-in, and because she is recognised as a successful, hard working woman that manages a busy work and family life.

Mailtrack will also manage the contact data and provide a feedback mechanism for reader comments that feature on the newsletter archive.

The Sharron Davies Exercise eNewsletter is being marketed in conjunction with The TIMESONLINE, The Times Crème supplement and other leading titles targeting at Executive Secretaries and PAs.

Juliet Tipton, Marketing Manager, Esselte explains:
“We wanted to break new ground with this campaign, and reach our audience in their workplace with communication that was more interesting than just another product catalogue.

Mailtrack understood our need to strengthen our brand recognition and consumer loyalty and this communication will help us achieve this.”

Guy Marson, Managing Director, Mailtrack comments:
“This is a great example of how a relevant and timely digital communication can assist brands in achieving their marketing goals such as greater levels of brand recognition and loyalty amongst customers. We are pleased to be working with Esselte on such a well orchestrated campaign.”


About Mailtrack
Mailtrack delivers digital marketing solutions to organisations across all industry sectors; working directly with major brands and agencies alike to solve real issues faced by marketers in the ever changing world of digital marketing.

Established in 1999, Mailtrack is independently run and with its customer acquisition specialist arm Mailtrack Media and its customer retention specialist team ProDigital, the company has developed its own Customer Lifecycle Marketing methodology which advises clients through every stage of their relationship with customers to produce the maximum return on marketing investment.

Deploying the very latest in technology, Mailtrack’s services include email and mobile marketing, media planning and buying, list broking, search engine marketing, creative design, streaming, virals, online coupons, and digital surveys. Mailtrack also provides clients with fully managed or self-serviced hosted solutions and consultancy.

Mailtrack co-founded the Email Marketing Council and is also a member of the DMA. Mailtrack Media has been the named the largest independent list broker by Precision Marketing magazine in the UK since 2006.

About Esselte
Esselte is Europe's leading office supplier and one of the largest global office supplies manufacturers. The company develops innovative solutions that simplify the modern home and workplace and sells more than 30,000 different office products in over 120 countries through 29 offices around the world. Its principal brands include Esselte, Leitz, and Xyron.
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For more information please contact: Kate Moloughney/ Matthew Shaw at Limelight Public Relations 0207 201 0600

Published on: 12:00AM on 8th July 2008